London, England, United Kingdom · Hybrid
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London, England, United Kingdom · Hybrid
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London, England, United Kingdom · On-site
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London, England, United Kingdom · Hybrid
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London, England, United Kingdom · Hybrid
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London, England, United Kingdom · On-site
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London, England, United Kingdom · Hybrid
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London, England, United Kingdom · On-site
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London, England, United Kingdom · On-site
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London, England, United Kingdom · Hybrid
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The Associate Director will lead the design and analysis of marketing test-and-learn frameworks to prove the incremental impact of media activity for the Tesco account. They will also act as a strategic partner to senior stakeholders, translating complex data into actionable insights and managing the analytics team.
Candidates must have a strong analytical background with a bachelor's degree in a quantitative field and proven experience in marketing effectiveness and media measurement. Proficiency in advanced analytics, first-party data, and retail commercial acumen is essential for this role.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
The Analytics Associate Director, Tesco will play a pivotal role in the dedicated analytics team supporting the Tesco account.
Crucially, the Associate Director will champion the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyse rigorous test-and-learn frameworks (including matched-market testing and randomized control trials) to prove the incremental impact of marketing activity. This role requires a blend of hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members.
Client Leadership:
Strategic Measurement & First-Party Data Delivery:
Commercial Growth & Innovation:
Team Leadership & Development:
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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