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Lead the design and execution of integrated marketing strategies to drive user acquisition and GMV growth for international food delivery. Coordinate on-platform and off-platform channels while establishing performance review mechanisms for continuous iteration.
Requires a bachelor's degree and 5-8 years of experience in marketing strategy or operations within platform-based businesses. Must be fluent in English and possess strong data-driven decision-making skills with experience in multi-market environments.
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridYou will join the International Food Delivery team, working at the intersection of growth, marketing, and strategy. The team focuses on designing scalable marketing strategies that drive user acquisition, engagement, and GMV growth across multiple international markets.
In this role, you will help shape and execute integrated marketing strategies by coordinating resources across on-platform channels and external marketing ecosystems. You will work closely with cross-functional teams including Growth, Product, Marketing, Data, and Regional Operations, turning insights into actionable strategies that can scale across markets.
This role is ideal for someone who enjoys combining strategic thinking with data-driven decision making, and who is excited to work in a fast-paced, international environment to build impactful growth initiatives.
Lead the design of integrated marketing strategies for the international food delivery business, supporting key objectives including user acquisition, repeat purchase, and GMV growth.
Build and refine a People × Scenario × Channel integrated marketing framework to improve overall marketing efficiency and resource effectiveness.
Coordinate and align on-platform resources (search & recommendation, in-app channels, campaigns) with off-platform channels (paid media, influencers, affiliates) to maximize marketing impact.
Develop marketing resource allocation and campaign cadence strategies to optimize ROI and marginal returns.
Establish a comprehensive marketing performance evaluation and post-campaign review mechanism to drive continuous strategy iteration.
Collaborate closely with User Growth, Product, and Regional teams to ensure effective strategy execution and scalable implementation.
Take ownership of strategy design and execution for key marketing initiatives and projects.
Bachelor’s degree or above, with 5–8 years of experience in marketing strategy or operations within platform-based businesses.
Proven capability in end-to-end integrated marketing strategy development and execution.
Strong data-driven decision-making ability, with familiarity in key metrics such as ROI, GMV, retention, and user growth.
Demonstrated ability to drive cross-team alignment in complex collaboration environments.
Experience in international business or multi-market marketing is preferred; background in food delivery, local services, or mobility platforms is a plus.
Curious, self-motivated, and results-oriented, with a strong passion for building impactful strategies.
Fluent in English (both spoken and written), able to use English as a primary working language.
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/termsDiDi Global Inc. is a leading mobility technology platform. It offers a wide range of app-based services across Asia Pacific, Latin America, and other global markets, including ride hailing, taxi hailing, designated driving, hitch and other forms of shared mobility as well as certain energy and vehicle services, food delivery, and intra-city freight services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
Offices: -, Global, CN · Av. Paseo de la Reforma, Col Juárez, Alc Cuahtemoc CP 06600, Mexico City, MX · Varsovia, Juárez, Ciudad de México, Cuauhtémoc 06600, MX · Norte, Viña del Mar, Valparaíso, CL · Level 2/7 George St, North Strathfield, Sydney, New South Wales 2137, AU
