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Full-time
bachelor degree
Inclusive Benefits For Working Parents And Caregivers
Posted 6h ago
~40 hrs/week
Responsibilities
The Brand Manager is responsible for developing integrated marketing activation plans and category strategies to deliver brand and business objectives. This includes managing P&L, driving brand growth through execution excellence, and overseeing IMC campaigns across online and offline touchpoints.
Requirements
Candidates must have a Bachelor's degree in Business, Marketing, or a related field and at least 5 years of proven brand and product management experience. Proficiency in English and experience managing brand P&L are required, with FMCG industry experience considered a bonus.
Full job description
Kenvue is currently recruiting for a:
Brand Manager
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Essential health and self care lead -TWHK
Location:
Asia Pacific, Taiwan, Taipei, Taipei
Work Location:
Hybrid
What you will do
This role is responsible to support Kenvue TWHK portfolios and category strategies guided by marketing manager. He or She is the owner of several categories or brands and responsible for developing integrated marketing activation plan to deliver brand and business objectives.
Key Responsibilities
Consumer-Centric Strategy Development
Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the market.
Build best consumer experience across different shopper touchpoints including online and offline
Business & Financial Acumen
Identify key investment priority and drive P&L result
Manage BME with expertise in budgeting
Drive brand contribution improvement with better mix and planning
Deliver brand growth through execution excellence
Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyalty.
Manage marketing operation discipline from planning to execution and co-working with cross-functional team.
Campaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.
Evaluate result for campaigns and ability to come out improvement plans
Shape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in-store
Collaborate with 3rd party partners and manage relationships.
Key stakeholders are regional segment team- MA brand team, RDL, and local cross functional team, TWHK retailer marketing team and agency strategic partner
Required Qualifications
Bachelor’s degree or equivalent in Business, Marketing, or a related field.
At least 5+ years of brand and product management experience with proven track record. Prior experience in FMCG industry is a bonus.
Brand P&L manage experience. you've owned numbers and delivered
Good discipline and attention to details
Good English proficiency in written and oral
Strong communication and interpersonal skills
Resilience, agile mindset to cope with ambiguity & pressure
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.
Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert
Offices: Summit, New Jersey 07901, US
Consumer HealthCPGEssential HealthSkin Health & BeautySelf CareDigitalBrand MarketingSupply ChainRetail HealthConsumer Health Products
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.
Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert
Offices: Summit, New Jersey 07901, US
Consumer HealthCPGEssential HealthSkin Health & BeautySelf CareDigitalBrand MarketingSupply ChainRetail HealthConsumer Health Products