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Full-time
bachelor degree
Remote work, Office setup reimbursement, Competitive salary, Paid holidays, Sick time, Health insurance
Posted 11h ago
~40 hrs/week
Remote in São Paulo, São Paulo, Brazil
Responsibilities
The Field Marketing Manager will drive demand and pipeline growth by executing multi-dimensional marketing programs, events, and campaigns in collaboration with sales and channel teams. They are responsible for managing regional budgets, optimizing marketing performance metrics, and enabling the sales team with relevant messaging and content.
Requirements
Candidates must have at least five years of experience in enterprise field and channel marketing with a strong background in demand generation and performance analytics. Proficiency in marketing tools like Salesforce and Marketo, along with excellent event planning and content creation skills, is required.
Full job description
WHO WE ARE
Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.
THE OPPORTUNITY
An energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You’ll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. The ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.
RESPONSIBILITIES:
Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns
Develop pipeline generation programs for large enterprise accounts
Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
Partner with business development team on targeting and lead follow up prioritization and progression
Educate and enable sales team on new and planned marketing activities
Measure and analyze field marketing performance against target plan
Manage and balance regional field marketing budget and spend
Work with the regional channel team to develop co-marketing plans with partners and alliances
Improve waterfall metrics, including reach, conversion, velocity, value, and return
Develop and implement highly relevant messaging for single accounts and account clusters
Events: manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logistics
Webinars: Work with campaigns to develop content specific to larger enterprise companies
Requirements
REQUIRED BASIC QUALIFICATIONS:
Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence
Highly knowledgeable about demand generation and marketing best practices
Results–oriented with a passion for performance measurement and analytics
Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
Experience developing regional and channel plans to support account-based marketing
Demonstrated ability to build highly effective working relationships with sales and marketing
Ability to travel up to 30% of the time
REQUIRED KNOWLEDGE:
Bachelor's Degree with a Marketing or Business focus preferred, but not required
Minimum of five (5) years experience delivering Field Marketing excellence
Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
Strong understanding of content creation to target audiences with a tailored messaging
Experience in segmentation analysis, budgeting and building business cases
Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
REQUIRED SKILLS:
Experience with Asana, Splash, Salesforce, Marketo, and/or other predictive analytics tools preferred
Integrated marketing content creation and implementation experience
Ability to understand the company and product pitch and execute it in the field
Convey information to a wide variety of internal and external audiences
Write and deliver marketing-quality emails, presentations and collateral
Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
Recruitment planning for events and execution excellence
REQUIRED BEHAVIORS:
Results–oriented with a passion for performance measurement and analytics
Operates with flexibility, urgency, and a “can-do” attitude in a fast-paced, high-growth environment
Ability to expertly manage multiple projects simultaneously, meet tight deadlines, and adapt quickly to shifting priorities
Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
Ability to evaluate and navigate complex problems with multiple, evolving variables
Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team
COMPENSATION INFORMATION:
The compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations.
Final compensation will vary based on seniority and relevance of experience, location, and position requirements.
This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.
BENEFITS - Why Cyera?
Ability to work remotely, with office setup reimbursement
Cyera is the industry-leading AI Security Platform. As AI transforms how data is created, accessed, and used, Cyera's mission is to enable global enterprises to adopt AI at scale by securing the data that fuels it. The platform provides organizations with precise visibility, and intelligent controls to secure data everywhere - at rest, in motion, and in use, whether used by humans or agents.
Valued at $9 billion and backed by more than $1.7 billion in funding from top-tier investors including Accel, Blackstone, Cyberstarts, Georgian, Lightspeed, and Sequoia, Cyera is trusted by a growing number of Fortune 1000 companies adopting AI across their enterprise at scale.
Offices: 1375 Broadway, 11th Floor, New York, NY 10018, US · 13 Haarbaa Street, Tel Aviv, IL · 12645 Olive Blvd, Creve Coeur, Missouri 63141, US · 1 Sussex St, Sydney, New South Wales 2000, AU · 1 Fore Street Avenue, London, England EC2Y 5, GB
Data Security PlatformData Security Posture ManagementDiscovery and ClassificationData Detection and ResponseData Access GovernanceSaaS SecurityAI Securityand Enterprise AI SecurityData GovernanceCompliance