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We are looking for an experienced and result-oriented professional to lead our Strategic Alliances & Publisher Partnerships function. The role will be responsible for end-to-end publisher lifecycle management, including onboarding, commercial negotiations, partnership development, campaign execution, revenue growth, and relationship management across India. The ideal candidate should have strong digital media, AdTech, MarTech, or publisher ecosystem experience with the ability to build long-term strategic partnerships and drive business growth.

Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.

Strategic Alliances & Publisher Development

• Identify, onboard, and manage strategic publisher partnerships across India.
  
• Develop and execute publisher acquisition and growth strategies.
  
• Build relationships with premium publishers, media owners, platforms, and ecosystem partners.
  
• Explore new inventory opportunities and partnership models to expand business offerings.
  

Publisher Onboarding & Commercial Management

• Lead end-to-end publisher onboarding processes.
  
• Negotiate commercials, revenue shares, rates, and partnership agreements.
  
• Finalize contracts, MSAs, NDAs, and commercial terms with publishers.
  
• Ensure compliance with company policies and legal requirements.
  

Campaign Coordination & Delivery

• Work closely with Sales, Operations, Ad Operations, and Account Management teams for campaign execution.
  
• Coordinate campaign planning, implementation, optimization, and reporting with publishers.
  
• Ensure smooth delivery of committed inventory and campaign KPIs.
  
• Resolve operational challenges and escalation issues promptly.
  

Revenue & Business Growth

• Drive revenue growth through existing and new publisher partnerships.
  
• Identify upselling and cross-selling opportunities.
  
• Monitor publisher performance and recommend optimization strategies.
  
• Achieve partnership revenue and profitability targets.
  

Financial & Payment Management

• Manage publisher billing, reconciliations, and payment cycles.
  
• Coordinate with Finance teams for timely invoice processing and payment releases.
  
• Ensure proper documentation and commercial compliance.
  
• Track publisher profitability and margin performance.
  

Relationship Management

• Maintain strong relationships with key stakeholders across publisher organizations.
  
• Conduct regular business reviews and partnership discussions.
  
• Represent the company during industry events, conferences, and client meetings.
  

Market Intelligence

• Monitor industry trends, competitors activities, and emerging publisher opportunities.
  
• Share market insights and recommendations with leadership teams.
  
• Support the development of new partnership-led business initiatives.
  

Requirements

Benefits