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Define and own the go-to-market strategy and market narrative for Workiva's GRC solutions. Translate complex platform capabilities into compelling stories to drive revenue growth and align product innovation with market needs.
Requires over 10 years of B2B product marketing experience in the SaaS industry and a bachelor's degree. Preferred qualifications include direct experience in GRC marketing, AI fluency, and a proven track record of cross-functional influence.
Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. If you’re energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world’s most complex organizations lead with trust and clarity, come join us!
Position Overview
Governance, risk, and compliance are boardroom imperatives. Regulatory complexity is accelerating and the organizations that win are those that can move fast, report with confidence, and connect risk insight to real business action.
We’re looking for a strategic, collaborative Product Marketing Director, GRC to define and own the go-to-market strategy for Workiva’s GRC solutions. In this strategic individual contributor role, you will sit at the intersection of product innovation, competitive strategy, and revenue growth—translating complex platform capabilities into compelling narratives that resonate with risk leaders, compliance officers, internal auditors, and the C-suite.
What You’ll Do
Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
Guide consistent messaging across campaigns, events, and executive communications
Own the GTM strategy end to end, from launch planning through revenue impact
Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
Author and review content for campaigns, webinars, events, and demand generation programs
Equip field teams with the training, content, and insights they need to shorten deal cycles
Bring customer and competitive insights back into the business to shape strategy and global product direction
Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
Spot regulatory and market shifts early and position the organization ahead of them
What You’ll Need
Minimum Qualifications
10+ years of experience in B2B product marketing or related functions in the SaaS industry
Undergraduate degree in marketing or related field
Preferred Qualifications
GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries
Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
Customer Focus: Track record of turning buyer and market insight into positioning that wins
AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
Travel Requirements & Working Conditions
Up to 25% travel for customer engagements, field events, and internal meetings
Reliable internet access for any period working remotely and not in a Workiva office
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Finance, accounting, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com.
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