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Lead demand generation planning and execution for the IP Management software portfolio to drive engagement and pipeline growth. Collaborate with sales and marketing teams to develop integrated campaigns and optimize funnel performance through analytics.
Requires a bachelor's degree and over 7 years of experience in demand or field marketing within a mid-to-large corporation. Proficiency with CRM, marketing automation tools, and campaign performance reporting is essential.
Clarivate is seeking a Senior Demand Marketing Manager to lead demand marketing for the IP Management software portfolio. This role will own demand generation planning and execution across global and regional initiatives, partnering closely with sales and marketing teams to drive engagement, strengthen pipeline and support business growth.
About You – experience, education, skills, and accomplishments…
Bachelor’s degree required
7+ years of experience in demand or field marketing within a mid-to-large corporation
Experience working with and knowledge of CRM and marketing automation tools
Understanding of marketing performance reporting, campaign analytics, and funnel measurement
It would be great if you also had…
An MBA or advanced degree
Marketing experience in software, data or services
B2B marketing experience
Experience with a global/multi-national organization
What will you be doing in this role?
Develop demand generation strategies that support global and regional priorities for the IP Management software portfolio.
Translate business priorities, market insights, and audience needs into integrated campaigns that drive measurable demand.
Collaborate with sales and cross-functional marketing teams to ensure campaigns are aligned, targeted, and commercially relevant.
Work with regional sales teams to identify pipeline opportunities, improve lead conversion, and help progress open opportunities.
Analyze campaign, funnel, and pipeline performance to optimize activity and inform future planning.
About the team
The Clarivate IP marketing team partners closely with product, sales, and marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting, and commercializing innovation. As part of the broader marketing organization, we collaborate closely with industry, product, and field marketing colleagues to deliver compelling narratives that support solution selling.
Hours of work
This is a full-time, 1 year maternity cover position based in our London, UK office. This is a hybrid position with office attendance of 2-3 times a week. This position may require occasional business travel. This position requires a working schedule Monday – Friday with some scheduling flexibility available around core working hours.
At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
Think forward
Clarivate is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit clarivate.com.
Offices: London, GB · Penang, MY · Belgrade, RS · Chandler, AZ, US · Noida, IN
