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The Senior Product Marketing Manager will lead the strategy for consumer-facing propositions by defining target segments, value propositions, and go-to-market plans. They will partner with product teams to influence development and ensure every launch delivers meaningful customer and commercial impact.
Requirements
Candidates must have proven experience in product marketing, product strategy, or customer-led marketing within a B2C or digital environment. Strong skills in data-informed decision making, stakeholder management, and the ability to distill complex concepts into compelling narratives are required.
Full job description
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job Description
We're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions.
You'll be responsible for understanding our customers better than anyone else, identifying where we can create the most value, and turning that insight into clear product positioning, compelling propositions and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact.
This isn't a role focused solely on messaging and launches. Instead, you’ll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption. You'll have the autonomy to own your area, make prioritisation calls, and influence teams across the business through clarity, evidence and customer truth.
What you will own:
Proposition & positioning leadership
Own the definition of target customer segments, primary use cases, and value propositions for your product area
Define and evolve the product’s differentiating attributes and ensure they strengthen the wider product and brand ecosystem
Make clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impact
Translate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption
Go-to-market & adoption
Lead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation
Product Marketing Best Practice
Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.
Present recommendations with clarity, influence senior stakeholders and ensure consistent positioning across every touchpoint.
Use AI and emerging technologies to accelerate customer insight, proposition development and go-to-market execution.
Qualifications
Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business
Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption
Deep understanding of customer insight, experimentation, and data-informed decision making
Ability to distil complex concepts into clear, compelling narratives
Strong collaboration and stakeholder management skills in matrixed environments
Comfortable operating with autonomy, ambiguity, and accountability
Additional Information
Benefits package includes:
Hybrid working - 40% office based
Great compensation package and discretionary bonus
Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Grade: D/EB8
#LI-GN1 #LI-Hybrid
Experian Careers - Creating a better tomorrow together
Somos uma Datatech, líder global em soluções de inteligência para análise de riscos e oportunidades com foco nas jornadas de crédito, autenticação e prevenção à fraude.
Temos presença global com expertise local, estamos em 30 países e atuamos há 55 anos no mercado brasileiro.
Contamos com os melhores talentos, mais de 21 mil colaboradores no mundo e quase 5 mil no Brasil.
Trabalhamos sempre para criar um ambiente diverso e equilibrado para todas as nossas pessoas. Por isso, temos tanto orgulho de estarmos sendo continuamente reconhecidos como uma das melhores empresas para se trabalhar pelo Great Place to Work, Linkedin e Employers for Youth.
E não para por aí. Aqui, inovação é o nosso combustível e não é à toa que a gente sabe quem é quem. Temos o maior ecossistema de big data da América Latina e a ele somamos tecnologia de ponta para revelar o que nem todos conseguem ver e ir além do óbvio.
Com um portfólio completo e flexível, enxergamos o todo e à frente. Antecipamos o futuro para oferecer a pessoas e empresas um caminho que transforme, hoje, a incerteza do risco na melhor decisão.
É assim que ajudamos pessoas a realizarem seus sonhos e empresas a prosperarem. Que trabalhamos por um Brasil com mais inclusão financeira. Afinal, trabalhar na Serasa Experian é muito mais do que as pessoas imaginam. É criar um amanhã melhor para todos, ampliando oportunidades aqui e agora.
Offices: Avenida das Nações Unidas, 14.401, Torre Sucupira – 24º andar, São Paulo, SP 04794-000, BR · Avenida Doutor Heitor José Reali, 360, São Carlos, SP 13571-385, BR
CréditoAutenticaçãoPrevenção à FraudeAgronegócioScoreTecnologiaIAEmpreendedorismoMarketingBusiness
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