Ciudad de México, Mexico · On-site
¡CÓMO TU TRABAJO PUEDE TRANSFORMAR EL MUNDO! Misión del área: El equipo de Marketing LATAM impulsa el crecimiento de la creator economy en la región, posicionando a Hotmart como la plataforma más confiable para creadores…
Skills: Copywriting, Creative writing, Artificial intelligence, Claude, Gemini
Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · Remote OK
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Ciudad de México, Mexico · Remote OK
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Ciudad de México, Mexico · Remote Solely
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Ciudad de México, Mexico · Hybrid
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · Remote OK
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Ciudad de México, Mexico · Hybrid
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · Remote Solely
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Ciudad de México, Mexico · Hybrid
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · On-site
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Ciudad de México, Mexico · Remote Solely
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Conceptualize and write creative campaigns and content series for the LATAM market while integrating AI tools to optimize content production. Collaborate with design, video, and growth teams to ensure brand consistency and high-quality creative output across all touchpoints.
Requires at least 4 years of experience in creative agencies or marketing teams with a strong 'AI-first' mindset and proficiency in Claude and Gemini. Candidates must demonstrate excellent writing skills in both Spanish and English and a proven track record in campaign conceptualization.
¡CÓMO TU TRABAJO PUEDE TRANSFORMAR EL MUNDO!
Misión del área:
El equipo de Marketing LATAM impulsa el crecimiento de la creator economy en la región, posicionando a Hotmart como la plataforma más confiable para creadores digitales. América Latina es un mercado estratégico y de rápido crecimiento para la compañía, y el marketing cumple un rol clave en fortalecer la marca, generar demanda y acelerar la adopción de nuestro ecosistema a través de estrategias de marca, campañas full funnel y experiencias relevantes para nuestros clientes.
Aquí tus responsabilidades serán:
Conceptualizar y redactar campañas creativas, Content Series para Social y comunicaciones integradas para el mercado LATAM.
Integrar de forma experta herramientas de Inteligencia Artificial para potenciar la ideación, agilidad y optimización estratégica de la creación de contenidos para los diferentes canales de la marca.
Asegurar la consistencia del storytelling y la narrativa de marca en todos los puntos de contacto del ecosistema.
Trabajar en sinergia con los equipos de Diseño, Video, Social y Growth para elevar la calidad creativa de cada iniciativa.
Proponer conceptos creativos y ángulos de comunicación que resuenen con la audiencia de creadores en la región y estén alineados con la estrategia global de la marca.
Interpretar insights y métricas de performance de contenido para generar y optimizar los mensajes de forma continua.
Cualificaciones que necesitas tener:
Experiencia sólida como Copywriter o Redactor Creativo estratégico.
Mentalidad "AI-First" con experiencia comprobable creando Agentes, integrando Inteligencia Artificial en el proceso creativo y de producción de contenido. Indispensable manejo de Claude y Gemini.
Capacidad demostrada para la ideación y conceptualización de campañas de marketing. Casos de éxito comprobables.
Excelente redacción, ortografía y adaptabilidad narrativa.
Mínimo 4 años de experiencia en agencias creativas, de branding o equipos de marketing.
Español e inglés profesionales.
*Habilidades diferenciales:
Experiencia en tecnología, SaaS o agencias creativas de alto impacto.
Portafolio con casos de campañas integradas o series de contenido.
Experiencia en empresas multinacionales.
Mentalidad analítica para interpretar resultados de campañas.
* Mentalidad innovation first, curioso de la transformación del marketing con el uso de la AI.
Building the New Era for Creators
Hotmart Company is a group of enterprises that offer complete solutions for online businesses focused on content creation. We're among the world pioneers in what is called the Creator Economy. Today, Hotmart Company has empowered millions of creators, selling content in virtually every country in the world. The company headquarters is in Amsterdam, The Netherlands, with operating in 8 countries, including North and South America and Europe. And we're just getting started.
Offices: Spuistraat 168C, 1012VT, Amsterdam, NL
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