Senior Business Systems Analyst - Marketing Technology
Burnaby, British Columbia, Canada · Hybrid
$99k–$147k/yr
Senior+$53M raised
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Skills: Marketo, Salesforce Sales Cloud, Business Systems Analysis, Marketing Technology, CRM Administration
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Burnaby, British Columbia, Canada · On-site
$20/hr–$29/hr
Entry level
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Senior Business Systems Analyst - Marketing Technology
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$99k–$147k/yr
Full-time
bachelor degree
Comprehensive health coverage, Generous PTO, Flexible work options, Learning opportunities, Career-mobility programs, Leadership workshops
Posted 25d ago
~40 hrs/week
Responsibilities
Lead the design, optimization, and governance of the marketing technology ecosystem, focusing on Marketo and Salesforce integrations. Translate GTM strategies into technical capabilities to improve lead management, attribution, and funnel visibility.
Requirements
Requires 8+ years of experience in Business Systems Analysis or MarTech with hands-on expertise in Marketo and Salesforce. A bachelor's degree in a related field and experience with AI tools for operational efficiency are preferred.
Full job description
At Infoblox, every breakthrough begins with a bold “what if.” What if your ideas could ignite global innovation? What if your curiosity could redefine the future?
We invite you to step into the next exciting chapter of your career journey. Bring your creativity, drive, your daring spirit, and feel what it’s like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500, and we’re looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold “what if” can take the world, your community, and your career.
Here, how we empower our people is extraordinary: Glassdoor Best Places to Work 2025, Great Place to Work-Certified in five countries, and Cigna Healthy Workforce honors three years running — and what we build is world-class: recognized as CybersecAsia’s Best in Critical Infrastructure 2024 —evidence that when first-class technology meets empowered talent, remarkable careers take shape. So, what if the next big idea, and the next great career story, comes from you? Become the force that turns every “what if” into “what’s next”.
In a world where you can be anything, Be Infoblox.
Business Systems Analyst – Marketing Technology (Marketo / Salesforce)(Hybrid, Burnaby BC)
We have an exciting opportunity for a Senior Business Systems Analyst – Marketing Technology to join our IT Business Systems – Marketing Technology team in Burnaby, reporting to the Strategic Product Owner – IT/Marketing.
In this pivotal role, you will serve as a senior systems partner to Marketing Operations, Sales Operations, and GTM stakeholders, leading the design, optimization, and governance of our marketing technology ecosystem. This role is ideal for someone who brings strong hands-on Marketo experience, deep understanding of Salesforce integrations, and a practical knowledge of how B2B SaaS marketing and sales processes work across the full revenue lifecycle.
You will help shape and scale the systems that power campaign execution, lead management, scoring, routing, nurture programs, attribution, and reporting. You will collaborate closely with Marketing, Sales, Business Systems, Data & Analytics, and IT Security to translate go-to-market strategy into scalable technical capabilities, improve data quality and process automation, and deliver better visibility across the funnel.
This is a hybrid role based in Burnaby, with two days onsite each week, and candidates must live in the Vancouver metro area.
Be a Contributor — What You’ll Do
Lead requirements discovery and refinement across campaign execution, lead management, routing, scoring, nurture, lifecycle stages, attribution, and ABM motions
Translate business needs into clear user stories, functional requirements, process flows, and documentation to support CRM and marketing technology enhancements
Design, configure, and continuously improve solutions across Marketo, Salesforce, and integrated GTM tools to enable campaigns, customer journeys, funnel visibility, and revenue operations
Optimize integrations across CRM, marketing automation, enrichment, intent, enablement, and BI platforms to ensure accurate, timely, and trusted data flow
Strengthen data quality, governance, and compliance across leads, contacts, accounts, campaigns, and preference data in partnership with cross-functional stakeholders
Partner with Data & Analytics to enhance reporting and dashboards covering pipeline, funnel health, attribution, campaign performance, and lifecycle conversion
Drive continuous improvement in lead scoring, routing, segmentation, and nurture logic to increase operational efficiency and GTM effectiveness
Troubleshoot campaign, system, and integration issues with technical teams and vendors, applying structured root-cause analysis and driving long-term fixes
Collaborate with project managers, product owners, and vendors to plan releases, manage dependencies, document systems/processes, and evaluate new technologies through vendor assessments and POCs
AI-Enabled Innovation — How You'll Help Us Modernize
Identify and apply AI-driven opportunities to improve segmentation, reporting, campaign QA, workflow automation, content generation, and operational efficiency across the marketing technology stack
Leverage AI tools such as Microsoft Copilot, generative AI assistants, and platform-native AI capabilities to streamline documentation, requirements drafting, release communications, troubleshooting, and user enablement content
Evaluate where AI can responsibly reduce manual effort in campaign setup, data quality analysis, issue triage, testing support, reporting insights, and process documentation
Partner with business and technical teams to test and scale practical AI use cases across marketing systems while applying sound judgment, governance, and data sensitivity standards
Help the organization adopt AI in ways that improve speed, quality, and insight generation without compromising data quality, process rigor, or stakeholder trust
Be Prepared — What You Bring
8+ years of experience in Business Systems Analysis, Marketing Technology, CRM administration, Marketing Operations systems, Revenue Operations systems, or related roles supporting go-to-market teams
Hands-on Marketo experience is required, including campaign setup, smart campaigns, lead lifecycle flows, scoring, segmentation, routing, forms, and operational troubleshooting
Strong hands-on experience with Salesforce Sales Cloud and/or related CRM platforms, including business process design, upstream/downstream dependencies, and integration support
Strong understanding of modern B2B marketing operations and revenue lifecycle processes, including lead management, campaign execution, scoring, routing, attribution, funnel measurement, and lifecycle reporting
Experience integrating Marketo, Salesforce, and related martech platforms with analytics, data warehouse, enrichment, intent, customer, partner, or enablement systems
Practical experience with martech tools such as Bizible, Salesloft, Outreach, Adobe Experience Manager / Adobe DAM, 6sense, Demandbase, ZoomInfo, or similar platforms is a plus
Ability to analyze complex systems and processes, identify gaps, and recommend pragmatic, scalable solutions aligned to GTM goals
Experience working in Agile or Kanban environments, including backlog refinement, sprint planning, iterative delivery, and close partnership with technical teams
Strong communication and stakeholder management skills, with the ability to translate technical concepts and build cross-functional trust; plus experience creating documentation, process maps, and training materials
Experience identifying and responsibly using AI to improve workflows, reporting, content creation, analysis, or systems operations in an enterprise environment with familiarity with AI tools such as Microsoft Copilot, generative AI platforms, or embedded AI features in business systems
Bachelor’s degree in Information Systems, Computer Science, Business, Marketing Operations, or a related field, or equivalent practical experience
Be Successful — Your Path
First 90 Days: Immerse yourself in our culture, connect with mentors, and build a strong understanding of our marketing technology ecosystem, key stakeholders, and active go-to-market workflows. Learn our current Marketo and Salesforce landscape, campaign processes, data flows, lead lifecycle definitions, and operational priorities. Begin owning a defined set of enhancements, support requests, or optimization opportunities while learning our standards and operating rhythms.
Six Months: Become a trusted systems partner for Marketing Operations and GTM teams. Lead delivery of enhancements from discovery through deployment, improve visibility into system behavior and data flow, and contribute meaningfully to lead routing, scoring, lifecycle, and reporting improvements. Drive measurable progress on process consistency, campaign support, documentation, and operational quality. Begin identifying practical AI-enabled opportunities that improve team efficiency and reduce manual work.
One Year: Be recognized as a subject matter expert across our core marketing technology stack, especially in Marketo and Salesforce-connected workflows. Help shape the multi-quarter roadmap for marketing systems, champion best practices for lifecycle design, data quality, and campaign operations, and lead cross-functional initiatives that enhance automation, reporting, and scalability across the revenue engine. Play a visible role in modernizing the team’s use of AI to improve execution, insight generation, and user experience.
Our culture thrives on inclusion, rewarding the bold ideas, curiosity, and creativity that move us forward. In a community where every voice counts, continuous learning is the norm. So, whether you code, create, sell, or care for customers, you’ll grow and belong here.
Comprehensive health coverage, generous PTO, and flexible work options
Learning opportunities, career-mobility programs, and leadership workshops
Sixteen paid volunteer hours each year, global employee resource groups, and a “No Jerks” policy that keeps collaboration healthy
Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations
Charitable Giving Program supported by Company Match
We practice pay transparency and reward performance. Offers reflect role location, internal equity, experience, skills, education, and certifications. Base salary for this position: $98,500 - $146,850 plus bonus
Ready to Be the Difference?
Infoblox is an Affirmative Action and Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis
Infoblox unites networking and security to deliver unmatched performance and protection. Trusted by Fortune 100 companies and emerging innovators, we provide real-time visibility and control over who and what connects to your network, so your organization runs faster and stops threats earlier.
Offices: 2390 Mission College Blvd, Santa Clara, California 95054, US · 2106 Pacific Avenue, Suite 600, Tacoma, WA 98402, US
How many Technology jobs are open in Burnaby, Canada right now?
There are currently 218 open technology positions in Burnaby, Canada listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Technology roles in Burnaby, Canada?
Companies currently hiring include D-Wave, Fortinet, Kardium Inc., Remitly, Microchip Technology Inc., among others. Browse the listings above to see every active employer.
Are there remote or hybrid Technology jobs in Burnaby, Canada?
Yes — 111 of the 218 open technology positions offer remote or hybrid work (4 remote, 107 hybrid).
How do I apply for Technology jobs in Burnaby, Canada?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.