Overview Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life sav…
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Full-time
bachelor degree
Medical Plan, Dental Plan, Vision Plan, Paid Time Off (PTO), Holidays, Short-term Disability
Posted 31d ago
Apply by Jul 13
~40 hrs/week
Responsibilities
Develop and execute localized marketing and communications strategies to drive donor recruitment, retention, and public awareness. Collaborate with internal teams and community partners to manage promotions, create marketing content, and maintain brand integrity.
Requirements
Requires a Bachelor's degree in Marketing, Communications, or a related field with 4-6 years of experience in marketing or public relations. Proficiency in design software, CRM systems, and digital marketing tools is required or preferred.
Full job description
Overview
Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.
Position Summary
The Donor Marketing and Communications Strategist plays a critical role in developing and executing localized marketing and communications strategies that promote Versiti's blood services. This position focuses on collaborating with the donor engagement team, AVPs, and field marketing to enhance donor participation, retention, and public awareness, in alignment with Versiti's mission to improve community health through blood donation. The Strategist will translate overarching marketing strategies into actionable initiatives. This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals. Responsibilities include maintaining brand integrity, managing local stakeholder relationships, and utilizing diverse communication channels to engage the community.
Total Rewards Package
CompensationThe target salary is based on internal averages. Versiti sets salary ranges aligned to local markets in which the job is performed. Compensation decisions take into account internal salary averages and differentiation based on education, experience, skills, and performance. Specific salary and benefits information is shared at the time of the phone screening based on your location and qualifications.BenefitsVersiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.
Responsibilities
Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement.
Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state.
Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives.
Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement.
Fosters relationships with local community organizations, businesses, schools, and media outlets. Secure impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays).
Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts.
Addresses and manage inquiries related to local and state promotions and marketing, delivering timely and effective responses.
Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts. Ensure strong copywriting for various cross-channel marketing needs, including print, radio, and social media.
Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards.
Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards.
Serves as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs, exercising influence without direct authority.
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualifications
Education
Bachelor's Degree Bachelor’s degree in marketing, Communications, Journalism, or a related field required
Experience
4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required
Knowledge, Skills and Abilities
Strategic Marketing Planning: Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. required
Partnership Development: Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferred
Content Creation: Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. required
Digital Marketing: Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desired
Event Management: Strong experience in planning and promoting blood donation and community outreach events. desired
Customer Service Orientation: Commitment to providing exceptional service to donors and stakeholders. required
Time Management: Exceptional organizational skills for managing multiple projects in a fast-paced setting. required
Tools and Technology
Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred
Experience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferred
Skilled in Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials. preferred
Proficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. required
Familiarity with Google Analytics and other analytics tools to track campaign performance. required
Strong experience in Eventbrite or Cvent for event promotion and management. desired
Knowledge of Mailchimp or Constant Contact for email marketing and donor communication. desired
Ability to use Asana or Trello for project management and team collaboration. desired
We are blood health innovators who enhance lives through discovery, diagnosis, and treatment.
Industry
Hospitals and Health Care
Company size
1,001-5,000 employees
Headquarters
Milwaukee, Wisconsin
LinkedIn followers
8,514
Total funding
$29M
Versiti was founded with the belief that together, our blood centers can better serve people’s urgent need for life-saving healthcare. That we can strengthen and restore the health of our communities while conducting groundbreaking research. That we can integrate scientific innovation, medicine, and service in ways that no other blood health organization can match.
We’re driven by the urgency of our work and inspired by the generosity of the people we rely on for life-saving donations. We have the privilege to safeguard these gifts and ensure they go where the need is greatest, in our communities and beyond––and our hospital and healthcare partners across the nation rely on the speed, safety, and availability of these gifts.
Our people are driven by a relentless curiosity. As the home of the world-renowned Blood Research Institute, we attract leading blood health researchers from around the world who are passionate about advancing personalized medicine. We conduct focused research in areas like cellular therapies, oncology, and genomics, to make a difference in the lives of people through the healing potential of blood.
People need people.
There is no substitute for blood, organs, tissue, or bone marrow. They are precious. They are perishable. And the need for them is vital.
As a partnership of blood centers, we’re far stronger together than we are alone. Ultimately, the meaning of our work is found in the lives we save and the people we serve. Our dedication to service and safety will enable us to become the partner of choice for hospitals everywhere.
Our commitment to scientific rigor can save lives and advance the field of personalized medicine. And our commitment to building deep relationships with our donors will transform Versiti into a beacon of hope, care, and innovation in the communities we call home.
Offices: 638 N 18th St, Milwaukee, Wisconsin 53233, US · 1036 Fuller NE, Grand Rapids, MI 49503, US · 3450 N. Meridian St., Indianapolis, Indiana 46208 , US · 16100 Centennial Circle, Tinley Park, Illinois 60477, US
Transfusion MedicineTransplantationStem Cell and Cellular TherapiesHematologyOncology and Genomicsand Research InstituteHospitalHealth CareBiotechnology
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