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Lead the TikTok and Instagram content strategy to drive customer acquisition and revenue through high-converting short-form videos. Manage TikTok Shop tools, affiliate partnerships, and performance data to optimize conversion rates and ROAS.
Requires 2-4 years of experience in social media marketing, DTC eCommerce, or growth marketing with a proven track record of conversion. Must possess strong video editing skills and hands-on experience with TikTok Shop and Reels shopping.
About Dearfoams:
Dearfoams has been a trusted leader in comfort footwear since 1947. As the #1 slipper brand in the U.S., we’re now expanding into next-gen social commerce with TikTok Shop and Instagram as key growth engines. We’re looking for a creative, data-driven, and highly entrepreneurial content creator to drive customer acquisition and revenue through short-form video and social-first storytelling.
What You’ll Do:
Customer Acquisition Through Content
Paid + Organic Growth Strategy
Performance-Driven Optimization
Affiliate & Influencer Collabs
Analytics & Reporting
Who You Are:
Requirements:
Why Join Us?
Benefits
Salary Information
The salary range for this position is $67,600-$95,000. This range is posted in good faith as an expected base amount the job will pay, and it may vary based on experience and location. Additionally, there is an opportunity for an annual bonus and merit increase based on performance.
The Company at a Glance
At RG Barry Brands, we don’t just make footwear and accessories—we design comfort and style that fits into everyday lives.
Our purpose is to create consumer-focused, digitally centric, earth-first brands that make life more comfortable. With a legacy built on innovation and inclusion, we aim to change the standards for comfort and sustainability. We operate with ambition, responsibility, and creativity—always keeping our consumers at the center of what we do.
At RG Barry Brands, we believe that how we work is just as important as what we do. To that end, every role is guided by Core Competencies—ensuring each team member thrives personally and contributes meaningfully to our shared goals.
For more information about R.G Barry Brands, please visit our website.
https://privacy.dearfoams.com/job-applicant
We create consumer-focused, digitally-centric, earth-first brands that make life more comfortable.
RGB is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform developed to accelerate growth and innovation for lifestyle consumer brands. Founded in 1947 by Florence Melton, RGB launched a suite of comfortable lifestyle products under the Dearfoams brand and captured the comforting sentiment through slippers. Today, Dearfoams has grown to become the leading slipper brand in the U.S. and has expanded its offering to comfortable footwear and lifestyle products. RG Barry continued on with its success and broadened its focus to create a platform of brands that offer solution-oriented products with the acquisition of Baggallini in 2011. Today RG Barry brands include Dearfoams, Baggallini, Columbus Product Group, and the soon-to-be-launched, Planet A. RGB's consumer-first and data-centric approach, combined with its multi-channel distribution enables the Company to deliver retailers and end-consumers with functional, innovative, high-quality product selections focused on modern day demand.
Offices: 13405 Yarmouth Road NW, Pickerington, Ohio 43147, US · 266 Summer Street, 8th Floor, Boston, Massachusetts 02210, US
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