Sales Director

Location: New York, NY

Hours: Full-Time

Reports To: COO

About the Role

Our client, a fast-growing solar design and installation company based in New York City, is looking for a driven and experienced Sales Director to elevate their solar sales operation and lead the next phase of growth. This is a high-impact leadership role for someone who brings deep knowledge of the residential solar market, a structured approach to sales process, and a genuine passion for building high-performing teams.

Reporting to the COO and serving on the leadership team, the Sales Director will own the full sales function — from process design and team training to pipeline metrics and accountability culture. This role is designed for a leader who is ready to step in, establish credibility with a tenured team, and help it grow. .

What You’ll Do

Sales Leadership & Strategy

• Own and drive monthly, quarterly, and annual residential solar sales targets.
• Design and implement a structured, repeatable sales process that scales with the business.
• Participate in leadership meetings as the voice of the sales function.
• Develop territory and channel strategies to expand the company’s footprint across NYC.
• Collaborate with the Marketing Director to optimize lead flow, conversion, and follow-up processes.

Team Development & Accountability

• Lead, coach, and grow a tenured sales team.
• Establish clear KPIs, metrics, and accountability frameworks across the sales function.
• Deliver hands-on training in your sales methodology, ensuring consistency and adoption across the team.
• Provide regular and impactful feedback and mentorship to direct reports.
• Foster an environment of initiative, accountability, and continuous improvement.

Process & Technology

• Optimize CRM workflows to improve reporting, forecasting, and team productivity.
• Identify and implement opportunities for AI-assisted and virtual sales to expand reach and efficiency.
• Analyze pipeline data, close rates, and customer behavior to drive continuous process improvements.

Culture & Cross-Functional Collaboration

• Build strong relationships across a tenured, close-knit team — earning trust through consistency and results.
• Build a culture …
• Work cross-functionally with Operations, Design, and Customer Experience to ensure a seamless customer experience.
• Represent the company at industry events, trade shows, and community engagements.
• Carry out additional duties as required by the leadership team.

What We’re Looking For

Required:

• Residential solar sales experience — this is non-negotiable; you must know the space.
• Demonstrated track record leading and growing sales teams, ideally 10+ reps.
• A clear, teachable sales methodology that you have implemented and refined.
• Strong process orientation — you build systems, not just close deals.
• Experience driving sales culture change — accountability, metrics, and initiative.
• Comfort working with CRM platforms (Salesforce or equivalent) and data-driven reporting.
• Excellent communication, coaching, and interpersonal skills.
• Ability to manage change within a tenured workforce — relationship-builder first.

Nice to Have:

• Experience with AI-assisted or virtual sales tools and strategies.
• Familiarity with NYC residential housing and construction market.
• Background in high-growth, entrepreneurial environments.
• Spanish-speaking is a plus.

Compensation & Perks

Competitive compensation commensurate with experience, including base salary and performance-based incentives. Base salary in the range of $130-$170K with bonus and commissions getting to ~$250-300K OTE.

Benefits:

• Medical, dental, vision, and life insurance — employer covers 100% of employee premiums on select medical plans
• 401(k) Retirement Plan (Traditional & Roth) with 4% tiered company matching — eligible after 6 months
• Quarterly profit-sharing bonus
• Paid Time Off + 11 company holidays
• Pre-tax commuter transportation benefit (MTA MetroCard)
• HSA and FSA options
• Free Employee Assistance Program (EAP)

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees, without regard to race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.