Washington, District of Columbia, United States · Hybrid
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How You’ll Contribute The Communication, Marketing and Brand team uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world’s most …
Skills: Marketing strategy, Integrated marketing, Brand management, Omni-channel marketing, Audience research
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Washington, District of Columbia, United States · On-site
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Description Use your powers for good as a Researcher focused on behavior change for Marketing for Change, a national research and creative firm propelled by behavioral science and focused on social change. We are seeking…
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Washington, District of Columbia, United States · Hybrid
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Washington, District of Columbia, United States · Remote OK
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Washington, District of Columbia, United States · Hybrid
$75k–$90k/yr
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Washington, District of Columbia, United States · Hybrid
Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advo…
Skills: Technology management, Product strategy, Agile methodology, Digital transformation, Enterprise application management
Washington, District of Columbia, United States · Hybrid
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Washington, District of Columbia, United States · On-site
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Washington, District of Columbia, United States · Hybrid
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Company Profile The Solar Energy Industries Association (SEIA) is the national trade association for the solar and storage industry and represents more than 1,000 member companies and an industry workforce of more than 2…
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Washington, District of Columbia, United States · On-site
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Brady has one powerful mission — to unite all Americans against gun violence. Each year, thousands of people in the U.S. die from gun violence. We can change that. No organization has a more comprehensive and syste…
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Washington, District of Columbia, United States · On-site
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Hillwood Estate, Museum & GardensWashington, District of Columbia, United States · Hybrid
$75k/yr
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Washington, District of Columbia, United States · On-site
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Skills: Sales, Marketing, Customer service, Communication skills, Social media management
Washington, District of Columbia, United States · Hybrid
$170k–$200k/yr
As search evolves, from traditional engines to AI-generated answers, overviews, and citations, we are building an in-house search optimization capability to serve clients across both firms. We are looking for a Vice Pres…
Skills: Search engine optimization, Generative engine optimization, Content strategy, Digital communications, Large language models
Washington, District of Columbia, United States • Hybrid
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The Senior Director of Marketing Strategy will develop and execute integrated, omni-channel marketing plans to drive brand growth, audience engagement, and business outcomes. This role involves leading a team to optimize campaign performance, managing cross-divisional partnerships, and aligning marketing activities with organizational goals in education and advancement.
Candidates must have at least 10 years of experience in integrated marketing, including experience with global brands and non-profit organizations. A bachelor's degree is required, and proficiency in marketing technology systems, data-driven decision-making, and team management is essential.
How You’ll Contribute
The Communication, Marketing and Brand team uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world’s most trusted non-profit organizations and global brands. The Division’s creative minds develop and execute mission-driven, on-brand strategies and integrated strategic communications, marketing, creative and audience growth for the National Geographic Society and unifying our efforts across our owned channels, through owned channels, outside partners and earned media. The team is composed of seven integrated departments: Creative, Integrated Brand Marketing, Partnerships Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.Responsibilities Include:
Build and deploy omni-channel marketing strategies and plans (50%)
Lead the development of comprehensive, integrated marketing plans that align with overarching business goals working across divisions translating business priorities into integrated calendars and seasonal initiatives and ensuring alignment with larger brand priorities.
Leverage audience insight and market data in the development of marketing strategies and plans to drive program and brand performance.
Lead development of marketing strategies and execute multi-channel marketing plans for Education division growing impact with educator and learner audiences.
Lead development of marketing strategies and execute multi-channel marketing plans for Advancement division growing impact with donor audiences.
Able to build and execute marketing campaigns and effectively lead the creative development process.
Optimize Marketing Performance (20%):
Work with business owners, channel managers, and data analysts to optimize campaign performance and ensure campaign success.
Develop scorecard and track campaign results, analyze data, develop campaign reports, and create action plans for campaign improvements and optimizations.
Ensure marketing activities drive agreed to Advancement and Education goals and KPIs as outlined are delivered.
Identify where current marketing processes can be improved or where they may need to be developed.
Stay engaged in market trends and competition through market research and planning.
Team Development/Management (30%)
Recruit and manage a team to support the development and execution of the integrated marketing strategy.
Lead and mentor junior team members to build a culture of high performance, creative thinking, and risk-taking.
Establish and monitor staff performance and development goals, ensure accountabilities, objectives and priorities met, conduct annual performance appraisals, and administer salary adjustments.
What You’ll Bring
Educational Background
Bachelor’s degree required; advanced degree preferred. Credentials in marketing with experience working cross functionally with partner marketing teams (product, other revenue generating or fundraising).
Minimum Years and Type of Experience
10+ years of experience in integrated marketing and in partnering with communications teams with experience working in a non-profit marketing role.
Necessary Knowledge and Skills
Past experience in education a plus.
Experience marketing a global brand.
Understanding of the creative process and experience in managing agencies and working with in-house creative teams to develop high quality and effective creative.
Experience building integrated marketing campaigns including digital channels, content strategy and audience growth with experience in executing omni-channel engagement activities.
Technical proficiency and working knowledge of key Martech systems including Content Management Systems, SEO platforms, digital analytics, marketing automation, social listening platforms and audience analytics.
Excellent oral and written communication skills and meticulous attention to detail.
Self-starter that is comfortable with ambiguity, able to adapt to change, and can innovate and thrive in a fast-paced environment.
Excellent interpersonal, communication, and relationship management skills.
Leads by example, displaying highly collaborative, influential and creative approaches to solving problems.
Successful track record of campaign cycles from concept to implementation to measurement.
Proven experience deploying analytics and utilizing data to make decisions, inform future campaigns and initiatives.
Desired Qualifications
Ability to exercise sound judgment independently when responding to inquiries and interacting with partners.
Experience in or closely with Advancement teams and achieving fundraising goals.
Experience working with global partners and a legacy brand a plus.
Supervision
4 direct reports, oversight of a 5 person team
Salary Information
The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.
The salary range for this position is $185,250.00 - $195,000.00.In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31 (May not apply to all roles that are required to work during high volume seasons or essential workers. Please check with the hiring manager for confirmation.); paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.
Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.
We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.
Supporting a community of Explorers who are illuminating and protecting the wonder of our world.
The National Geographic Society is an impact-driven nonprofit. We identify and invest in an international community of changemakers — National Geographic Explorers — who use the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. Follow us and find out how to support our mission, our Explorers and what it takes to work for the Society. Official LinkedIn of the National Geographic Society. To learn about our media properties, a joint venture with The Walt Disney Company, visit NationalGeographic.com.
Offices: 1145 17th Street NW, Washington, DC 20036, US
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