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Lead the development and execution of annual and seasonal influencer campaigns, translating client goals into innovative creative and media solutions. Supervise junior team members and manage day-to-day client communications and campaign deliverables.
Requires a minimum of 3+ years of influencer marketing experience and a bachelor's degree in Communications, Advertising, Marketing, or a related field. Must be proficient in digital reporting, analytics, and Microsoft Office tools.
Hello, Blue Hour
Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.
What You’ll Do
50% - Campaign Management
15% - Strategic Planning & Thought Leadership
15% - Creative Strategy & New Business
10% - Team Supervision
10% - Insights & Marketing
Job Summary
The Influencer team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.
The role of the Sr. Campaign Manager, Influencer within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables.
This position reports to the XX and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.
Main Duties and Responsibilities
50% Campaign Management:
o Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
o Influencer identification and outreach
o Support the development of campaign briefs for clients and influencers
o Presentation of influencer lists for client ranking and approval
o Analytics and reporting for campaigns
o Oversee Assistant Campaign Managers in the daily management of campaigns
o Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients
o Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team
o Working closely with the team in the development of post-campaign reporting
o Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution
o Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels
20% - Strategic Planning & Thought Leadership
Translate client goals into strategic, innovative creative and media solutions
Provide strategic counsel to clients and prospects
Develop and deliver effective and persuasive points of view
Understand our client’s business, competitive set and generate new ideas and see opportunities for growth
Ensures best practices are applied across disciplines
Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects
Lead teams to produce all campaign components seamlessly
Proactively manage client and internal team expectations
Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics
Bring powerful thought leadership to consult on complex issues and identifies innovative solutions
Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions
15% Creative Strategy & New Business:
Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals
o Lead in the development of new business proposals including but not limited to:
Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials
Development of influencer strategies and tactical plans to support client goals
Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations
Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies
o Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations
o Assist in the development of any materials for agency pitches as it pertains to influencer marketing
o Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact
15% Team Supervision:
o Support XX in mentoring and day-to-day management of Assistant Campaign Managers
o Effectively guide development of junior team members within Blue Hour as well as the industry at large, educating them on Blue Hour’s principles, industry, and media trends
o Delegate and manage junior team’s daily tasks, reviewing all finalized work for internal or client distribution
o Contribute to performance reviews of junior team members, identifying strengths and areas for growth
10% Insights & Marketing:
o Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies
o Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practice
o Lead key projects related to marketing Blue Hour’s influencer/creator practice (i.e. development of thought leadership, events, marketing materials, conference attendance, etc.)
o Attend industry events to share insights with Blue Hour
Supervisory Responsibilities
The Sr. Campaign Manager will manage junior members of the Influencer team.
Preferred Skills & Experience
Minimum 3+ years of influencer marketing experience required
Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry
Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)
Experience with digital reporting, data, and analytics
Ability to thrive in a fast-paced environment and handle multiple projects
Must have strong verbal and written communication skills
Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides
BA/BS required (Communications, Advertising, Marketing or related field)
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The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Business is Personal
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.
Offices: 75 Varick Street, New York, New York 10013, US · 1888 Century Park East, Los Angeles, California 90067, US · 40 King Street West, WeWork 41st Floor, Ontarion, Ontario M5H 3Y2, CA
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