VaynerX VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, Chuk…
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VaynerX VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, Chuk…
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The Senior Relevance Strategist will design research recommendations and deploy quantitative surveys to generate actionable consumer and cultural intelligence. They will collaborate with creative, analytics, and media teams to develop strategic brand approaches and measure campaign performance.
Requirements
Candidates must have 3-5 years of experience in brand strategy within the advertising industry. Proficiency in secondary research tools such as Crimson Hexagon, MRI, and Mintel is required, along with the ability to interpret behavioral data.
Full job description
VaynerX
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
In a Nutshell
Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
What You'd Do
Design research recommendations through the use of insights resources and proprietary tools
Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
Well versed with the ability to leverage VaynerMedia tools, research and platforms to:
Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
Conduct social listening and content audits.
Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
Brings the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
Articulate effective strategic rationale and logic flow that will help form a compelling story
Input to the strategic development of client presentations and other important communication in a clear manner
Develop weekly learning agendas in partnership with Strategy leads, and execute all relevant research and data analysis.
Be actively involved in the briefing of creative teams for ideation and steer / facilitate brainstorms and workshops.
Ability to manage your workload, understanding how to prioritize and communicate when support is needed.
What You've Got
Experience strategically building brands within the advertising industry
Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests.
Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.
Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
Strategic thinking ability with a balanced analytical and creative approach to integrated marketing planning.
Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.
All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.
VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance.
Industry
Advertising Services
Company size
1,001-5,000 employees
Founded
2009
Headquarters
New York, NY
LinkedIn followers
296,028
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Offices: 10 Hudson Yards, Floor 25, New York, NY 10001, US · 800 Market St, Chattanooga, TN 37402, US · 10401 Jefferson Blvd, Culver City, CA 90232, US · 35-41 Westland Place, Tagwright House, London, N1 7LP, GB · 51st Ave, 21-10, Long Island City, NY 11101, US
Based on 6280 listings with disclosed salaries, most marketing jobs in New York, NY pay between $70k–$180k per year. Individual offers vary with seniority, company size, and specialization.
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