About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Programmatic advertising, Team leadership, Digital marketing, Data analysis, Media planning
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Media investment, Negotiation, Budget management, Strategic planning, Vendor relations
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Great Brands – Bigger Purpose As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) has been guided by excellence, innovation, environmental stewardship, and responsible business practi…
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Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfo…
Business Development Representative, Latin America
New York, New York, United States · On-site
$60k–$67k/yr
Mid level$12M raised
At The Millennium Alliance, our Business Development Representatives, also known as Delegate Market Strategists, play a critical role in driving the success of our events. Our end-user community is the core of our value …
Skills: Business Development, Sales, Telesales, Cold Calling, Relationship Management
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SHADOW is seeking a Senior Strategist, who will develop integrated marketing strategies on behalf of agency clients. This position will report directly to the Strategy Director and Executive Creative Director, as well as…
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Fluent's strategic partnership business is scaling fast and needs a dedicated operator running point on execution. This role coordinates the cross-functional touchpoints that keep existing partner programs running, from …
Company Description VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four …
Skills: Audio production, Video editing, Podcast production, Scriptwriting, Editorial planning
Company Description VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four …
Skills: Audio production, Video editing, Podcast production, Scriptwriting, Editorial planning
As a Senior Data Scientist focused on our Subscriptions businesses, you’ll work on problems that fuel the next stage of growth. You will build tools, models, and frameworks that improve and act on our understanding of wh…
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Fluent's strategic partnership business is scaling fast and needs a dedicated operator running point on execution. This role coordinates the cross-functional touchpoints that keep existing partner programs running, from …
Company Description A FAANG Company Job Description Start Date: ASAP Length: 1 year Hourly Rate: $4,500/week Location: NYC preferred, LA secondary Hours: 40 hours/week, Paid Holidays We're looking for a Maker: a true mul…
Skills: Motion Graphics, Photography, Video Editing, Collage, Social Media Content
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$100k–$230k/yr
Full-time
bachelor degree
Medical insurance, Group retirement plans, Vision insurance, Dental insurance, Paid time off, Preferential partner discounts
Posted 2d ago
~40 hrs/week
Responsibilities
The Global Director will lead the programmatic buying team and oversee cross-departmental work streams to execute campaigns across multiple channels. They are responsible for driving programmatic strategy, thought leadership, and account-level roadmaps while fostering collaboration with data science and analytics teams.
Requirements
Candidates must have at least 7 years of progressively senior experience in programmatic, ad operations, or biddable media. A bachelor's degree in a relevant field is required, along with hands-on expertise in ad technologies such as DSPs, SSPs, and measurement tools.
Full job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.
Role Summary & Impact
As a Global Director, Programmatic, you will guide and direct the programmatic buying team, including Associate Directors, Managers, and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms and devices such as video, mobile, social, display and native advertising. You will lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you will contribute to practice-level thought leadership and be responsibile for higher-level programmatic deliverables such as SWOTs, QBRs, POVs and account-level programmatic roadmaps.
Skills and Experience
Provide programmatic leadership to Associate Directors, Managers, and junior staff.
Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
Continuously expand the knowledge base and improve our Programmatic offerings.
Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
You will develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
7+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and third-party data providers is required.
Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
Practical experience with ad-serving solutions, tag management and operations is a strong plus.
Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$100,000—$230,000 USD
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