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$159k–$279k/yr
Full-time
bachelor degree, postgraduate degree
Health benefits, 401(k) Plan, Paid time off, Disability benefits, Life insurance, Critical illness insurance
Posted 5d ago
Apply by Aug 22
~40 hrs/week
Responsibilities
The Senior Manager will lead the strategy and execution of critical marketing data products, including consent and offer management engines. They are responsible for driving product roadmaps, ensuring regulatory compliance, and leveraging AI and automation to improve operational efficiency.
Requirements
Candidates must have at least 7 years of experience in data product management or leadership, with 3 years in a management role. A bachelor's degree in a relevant field is required, along with expertise in highly regulated industries and modern data platforms.
Full job description
About this role:
Wells Fargo is seeking a Data Product Management Senior Manager to lead several of the company’s most critical and highly regulated marketing data products and platforms, including the Enterprise Consent Engine, Offer Management decisioning engine, and other strategic customer data and marketing technology initiatives.
This leader will define and execute product strategy, ensure regulatory compliance, manage delivery priorities, and drive business value across a portfolio of data products. The leader will also identify opportunities to apply artificial intelligence, intelligent automation, and process reengineering to simplify workflows, improve controls, increase operational efficiency, and accelerate value delivery. The ideal candidate brings a strong balance of strategic thinking, risk management, technical expertise, organizational discipline, and executive stakeholder engagement. The role serves as the primary owner of product roadmap development, ensuring alignment with business objectives, enterprise architecture, regulatory requirements, and customer experience goals.
Learn more about the career areas and lines of business at wellsfargojobs.com.
In this role, you will:
Lead and develop teams responsible for strategic data products and platforms, driving execution of product roadmaps, data enablement capabilities, and business outcomes.
Serve as the executive-facing product manager, providing thought leadership, performance reporting, risk assessments, and investment recommendations.
Define and execute product strategy, roadmaps, OKRs, and priorities for the Consent Engine, Offer Management platform, and other critical marketing data products.
Prioritize investments, use cases, and Program Increment (PI) objectives to maximize business value, customer experience, risk reduction, and operational efficiency.
Partner with business, technology, architecture, legal, compliance, privacy, and risk teams to deliver scalable, resilient, and compliant data product capabilities that align with enterprise architecture, data governance, and regulatory requirements.
Evaluate technology-proposed designs and testing results to confirm alignment with business expectations.
Prioritize, evaluate, and propose solutions for incidents and data defects potentially impacting production data quality or data operations.
Champion strong governance, data quality, testing, validation, and operational readiness practices throughout the product lifecycle.
Drive continuous improvement through data-driven decision making, process reengineering, automation, and AI-enabled capabilities that improve efficiency, controls, and customer outcomes.
Promote product adoption and enterprise data productization through stakeholder engagement, communication, and enablement activities, and measure adoption and return through quantitative ROI metrics.
Support ongoing Control performance, validation, risk measurement and audit initiatives designed to reduce risk exposure for responsible data products.
Required Qualifications:
7+ years of data product or data management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
3+ years of management or leadership experience
Desired Qualifications:
Experience defining and executing product strategy, roadmaps, prioritization, OKRs, and investment decisions for enterprise-scale data products.
Experience leading highly regulated products or programs involving customer data, privacy, governance, compliance, and risk management.
Strong analytical and data-driven decision-making skills, including experience with modern data platforms and technologies such as GCP, SQL, and MongoDB.
Experience in financial services or other highly regulated industries.
Experience with customer consent management, privacy programs, offer management, decisioning platforms, marketing technology, or customer engagement ecosystems.
Experience with cloud-based data architectures, APIs, event-driven architectures, microservices, and modern integration patterns.
Strong understanding of the end-to-end data lifecycle, including data governance, data quality, controls, monitoring, and remediation.
Experience partnering with business, technology, risk, compliance, and executive stakeholders to deliver complex cross-functional initiatives.
Experience leading UAT, production validation, release readiness, and operational implementation processes.
Knowledge of Agile, SAFe, product management, and PI planning methodologies.
Demonstrated ability to communicate complex technical concepts to executive and non-technical audiences.
Proven ability to balance innovation, regulatory requirements, risk management, and business value delivery in a large enterprise environment.
Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, Engineering, or a related field; advanced degree or relevant certifications preferred.
Experience applying AI, automation, or workflow technologies to improve products, processes, and operating models.
Understanding of responsible AI practices, model risk, data risk, and risk, control & governance requirements in regulated environments.
Job Expectations:
Ability to travel up to 10% of the time.
This position offers a hybrid work schedule.
This position is not eligible for Visa sponsorship.
Posting Location(s):
401 S Tryon St. – Charlotte, North Carolina 28202
800 S Jordan Creek Pkwy – West Des Moines, Iowa 50266
550 S 4th St. – Minneapolis, Minnesota 55415
2200 Concord Pike – Wilmington, Delaware 19803
Required locations listed.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$159,000.00 - $279,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
21 Aug 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
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How much do Marketing jobs in Minneapolis, MN pay?
Based on 309 listings with disclosed salaries, most marketing jobs in Minneapolis, MN pay between $60k–$155k per year. Individual offers vary with seniority, company size, and specialization.
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