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Contract, Full-time
bachelor degree
Posted 8d ago
~40 hrs/week
Responsibilities
The role focuses on re-baselining marketing analytics by aligning metric definitions and validating data across platforms like Marketo, AJO, and Adobe Analytics. You will develop reconciliation dashboards and reports to ensure consistent performance measurement during platform migrations.
Requirements
Requires a bachelor's degree and over 7 years of experience in marketing or digital analytics. Proficiency in SQL, Power BI, and experience with marketing automation and web analytics platforms is essential.
Full job description
Where passion meets opportunity
The best of your adventures is the one you have yet to sail!
Your Purpose
MSC Cruises, the world’s fastest-growing cruise brand, is seeking a Marketing Analytics Contractor to join our South Florida–based North America Marketing team. In this role, you will support marketing analytics re-baselining initiatives by aligning metric definitions, validating performance data across marketing platforms, and reconciling metrics between legacy and newly implemented applications spanning email, SMS, and web analytics. Key responsibilities include executing dual-tracked testing between Marketo and Adobe Journey Optimizer (AJO), validating measurements during the transition from Google Analytics to Adobe Analytics, and developing reporting and dashboards to identify discrepancies, monitor performance, and ensure consistent, reliable reporting. You will communicate findings and recommendations to the Direct Marketing and Analytics teams, helping drive informed, data-driven decision-making.
Your Impact
Define, align, and document marketing metric definitions across Marketo, Google Analytics, Adobe Journey Optimizer (AJO), Adobe Analytics, and other marketing platforms to ensure consistent and reliable performance measurement.
Audit and document email, SMS, and digital channel tracking methodologies, including channel-grouping and attribution logic, to ensure consistent measurement and reporting across analytics platforms.
Execute dual-tracking, testing, and validation between legacy and new platforms, including Marketo and AJO, to identify variances, reconcile results, and validate data accuracy throughout platform migrations.
Compare and reconcile performance metrics across legacy and newly implemented marketing applications, with a focus on email, SMS, web, and other digital marketing channels.
Analyze and validate web analytics data during the transition from Google Analytics to Adobe Analytics, identify differences in tracking and reporting methodologies, and recommend strategies to resolve discrepancies.
Develop and maintain reconciliation dashboards and reporting tools that normalize metrics across platforms and provide stakeholders with a consistent view of marketing performance.
Leverage existing Power BI dashboards, reports, and data assets to analyze performance trends, investigate anomalies, and identify measurement or data-quality issues.
Design and build dashboards, scorecards, and analytical reports that provide visibility into testing outcomes, platform migration progress, data reconciliation, and overall marketing performance.
Identify data-quality issues, tracking gaps, attribution discrepancies, and reporting inconsistencies. Partner with internal teams to conduct root-cause analysis and recommend corrective actions.
Translate analytical findings into clear insights and recommendations, and present results to Direct Marketing, Analytics, and other key stakeholders to support business and technology decisions.
Collaborate with cross-functional teams across Marketing, Analytics, Technology, and Data to establish and maintain accurate tracking, reporting, attribution, and measurement frameworks throughout marketing technology migrations and optimization initiatives.
Your Journey so far
Bachelor’s degree in Marketing, Business Analytics, Statistics, Information Systems, Data Science, or a related field.
7+ years of experience in marketing analytics, digital analytics, business intelligence, data analysis, or related fields.
Hands-on experience with marketing automation and customer engagement platforms such as Marketo and Adobe Journey Optimizer (AJO)
Strong understanding of email, SMS, web, and digital marketing performance metrics and measurement frameworks.
Demonstrated experience comparing, reconciling, and validating data across multiple marketing and analytics systems.
Hands-on experience with web analytics platforms including Google Analytics and Adobe Analytics, with a strong understanding of tracking methodologies and metric definitions.
Advanced proficiency in Power BI, including dashboard development, data modeling, data visualization, and performance reporting.
Strong SQL skills with the ability to query, validate, reconcile, and analyze large datasets from multiple sources.
Advanced Microsoft Excel skills, including data analysis, pivot tables, lookups, reconciliation, and reporting.
Experience designing and executing data validation, QA testing, and measurement audits to identify reporting discrepancies and ensure data integrity.
Strong analytical and critical thinking skills with exceptional attention to detail and a commitment to data accuracy.
Ability to translate complex analytical findings into clear, actionable insights and recommendations for business stakeholders.
Strong presentation and communication skills with experience delivering findings to marketing, analytics, and cross-functional teams.
Self-starter with the ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
Your Essentials
US Passport or US Permanent Residents
MSC Cruises USA is an E-Verify employer
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.
The MSC Cruises fleet consists of 23 modern ships with ten new vessels due to be launched by 2033.
The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 250 destinations and welcoming more than 180 different nationalities on board.
MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.
Offices: Avenue Eugene Pittard, 40, Geneva, Geneva 1206, CH · 6750 N Andrews Ave, Fort Lauderdale, FL 33309, US · Av das Nações Unidas, 14171, Torre Crystal - 4º andar, São Paulo - Brasil, São Paulo 04794-000 , BR · Boulevard International 55f, Anderlecht, Brussels Region 1070, BE · 5 Roundwood Avenue Stockley Park, Uxbridge, Uxbridge UB11 1AF, GB
Based on 194 listings with disclosed salaries, most marketing jobs in Miami, FL pay between $45k–$140k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Miami, FL right now?
There are currently 500 open marketing positions in Miami, FL listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Miami, FL?
Companies currently hiring include Royal Caribbean Group, Signal Tru Brand, MSC Cruises, Avenue Z, Univision, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Miami, FL?
Yes — 229 of the 500 open marketing positions offer remote or hybrid work (82 remote, 147 hybrid).
How do I apply for Marketing jobs in Miami, FL?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.