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Branch Go-to-Market Activation Program Management Lead, VP
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$107k–$161k/yr
Full-time
bachelor degree
Medical coverage, Dental coverage, Vision coverage, 401(k), Life insurance, Accident insurance
Posted 7d ago
Apply by Sep 5
~40 hrs/week
Responsibilities
The lead will drive the go-to-market activation strategy for the branch network, coordinating cross-functional initiatives to boost business growth and community engagement. They are responsible for managing program milestones, ensuring disciplined execution, and mitigating risks while aligning with firm-wide compliance and ethical standards.
Requirements
Candidates must have 5-8 years of experience in go-to-market planning, sales, or client experience strategy. A bachelor's degree or equivalent experience is required, along with strong communication, relationship management, and program coordination skills.
Full job description
In support of the Branch Network strategy and investments, the Branch Network Go-to-Market Strategy Program Management Lead will play a key role in supporting programs and initiatives tied to driving growth across the Branch Network. Core to this will be responsibility for driving forward a disciplined model for branch activation, local events and community engagement aimed at driving business growth, brand awareness and deeper connectivity between Citi’s Branch teams and the communities they serve. This individual will partner across the Branch Network, Network Distribution, Marketing, Public Relations, Wealth, Business Banking, Consumer Analytics and Community Engagement teams to support effective execution of an interdisciplinary program.
Responsibilities:
Supports cross-functional program to amplify and build upon Citi’s Activation and hyper local engagement strategy through in partnership with the Small Business, Wealth, Community Relations, Public Relations, Real Estate and Branch teams
Delivers against go-to-market strategies to ensure disciplined execution, accountability and returns against key Branch Network programs, including de novo / renovation investments and LMI / Community engagement
Understands and documents client needs relative to areas of investment, leveraging internal partners and field expertise to develop programs that will resonate and drive value for our stakeholders
Engages with sales leaders to understand and meet branch needs when supporting business growth, engagement and brand awareness through activation strategies
Supports planning, directing and coordination of day-to-day activities tied to a portfolio of programs.
Ensures all stakeholders are identified and included in scope definition activities and understand the program schedule and key milestones. Monitors program commitment from those assigning resources.
Escalates program risks to the Program Director, or Program Sponsor, when appropriate.
Appropriately assesses risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
5-8 years of experience in Go-to-Market planning/execution. Sales and Service, Client Experience Strategy or a relevant field
Consistently demonstrates clear and concise written and verbal communication
Demonstrated relationship management skills with the ability to influence key stakeholders.
Advanced knowledge of MS Office applications
Experienced presentation skills.
Negotiating skills and ability to influence internal partners
Ability to manage complex programs
Strong orientation to and ability to manage metrics
Strong organization, presentation and communication skills
Education:
Bachelor’s/University degree or equivalent experience
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
For information on Citi’s commitment to privacy, visit on.citi/privacy.
Offices: 388 Greenwich Street, New York, New York 10013, US · Locations in over 100 countries, http://www.citigroup.com/citi/global/index.htm, 10022, US · 5900 Hurontario St, Mississauga, ON L5R 0B8, CA · 165 Jalan Ampang, Kuala Lumpur, Federal Territory of Kuala Lumpur 50450, MY · Calle 62C O, Panama City, Panama, PA
BankingCommercial BankingInvestment BankingWealth ManagementCredit CardsCapital MarketsEquity and Fixed Income ResearchConsumer LendingCash Managementand Transaction Services
Based on 194 listings with disclosed salaries, most marketing jobs in Miami, FL pay between $45k–$140k per year. Individual offers vary with seniority, company size, and specialization.
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