Fort Lauderdale, Florida, United States · Hybrid
Where passion meets opportunity The best of your adventures is the one you have yet to sail! Your Purpose MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to…
Skills: Digital Product Management, Ecommerce Strategy, Conversion Rate Optimization, A/B Testing, User Experience
Miami, Florida, United States · On-site
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Miami, Florida, United States · On-site
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Miami, Florida, United States · On-site
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Miami, Florida, United States · Hybrid
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Miami, Florida, United States · Hybrid
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Miami, Florida, United States · On-site
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Miami, Florida, United States · Remote OK
About Playbypoint Playbypoint is the operating system for modern clubs. We power booking, payments, memberships, and operations for 1,000+ clubs across 40+ countries, from tennis and pickleball to padel, squash, and golf…
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Miami, Florida, United States · On-site
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Miami, Florida, United States · On-site
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Miami, Florida, United States · On-site
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Miami, Florida, United States · On-site
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Miami, Florida, United States · Remote Solely
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Miami, Florida, United States · On-site
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Miami, Florida, United States · On-site
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Miami, Florida, United States · On-site
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Miami, Florida, United States · Remote OK
About Us The financial advisory industry is a $80T market in the US, but has seen little technological innovation compared to the self-service market (Robinhood, Betterment, Wealthfront, SoFi). Client data management is …
Skills: Field Marketing, Event Management, Project Management, B2B SaaS Marketing, Pipeline Generation
Fort Lauderdale, Florida, United States • Hybrid
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Lead the strategic direction and lifecycle of B2C and B2B digital product offerings to drive customer experience and conversion. Collaborate with cross-functional teams to implement data-driven solutions and manage a high-performing product team.
Requires a Bachelor's degree and over 7 years of experience in digital product management, including at least 3 years in leadership roles. Must possess deep expertise in eCommerce platforms, web analytics tools, and conversion rate optimization.
The best of your adventures is the one you have yet to sail!
MSC Cruises, the world’s third largest cruise line brand, is expanding its eCommerce team in the USA. Reporting to the Vice President, eCommerce, the Director, eCommerce Product Management will lead the strategic direction and lifecycle of our B2C and B2B digital product offerings, from ideation through launch, optimization, and commercial management. This role is pivotal in driving customer experience and conversion on our digital platforms, partnering with key business units, and collaborating across teams (IT, Analytics, Marketing, Revenue Management, Sales) to shape and implement innovative, data-driven solutions. The ideal candidate will be a visionary leader with deep expertise in eCommerce, product development, and digital marketing strategy, capable of turning complex data into actionable insights while overseeing the execution of high-impact initiatives.
This is an onsite position requiring 4 days per week in the office, in Miami Downtown.
· Develop and communicate a clear, actionable product vision, strategy, and roadmap that aligns with MSC Cruises' broader business objectives, driving growth, innovation, and user-centric product enhancements.
· Ensure continuous improvement of the product’s performance by defining KPIs, tracking progress, and optimizing product features for click-through rates, conversion, and online bookings.
· Oversee the development of the short, mid, and long-term product roadmap for B2C and B2B sites, ensuring that enhancements and new features are optimized for customer satisfaction, conversion, and revenue growth.
· Use data-driven insights to make product decisions, including market research, customer feedback, A/B testing, user behavior analytics, and business intelligence reports.
· Prioritize business needs, balancing innovation, UX considerations, technological capabilities, and market demands to drive impactful outcomes.
· Lead a culture of experimentation, fostering a data-driven "test and learn" methodology to optimize product and site performance through rigorous A/B testing, customer insights, and performance metrics.
· Work closely with design, UX/UI, and technical teams to develop and refine website features, navigation, user interface design, and functionality to improve customer engagement and conversion rates.
· Manage and lead a high-performing team while promoting a culture focused on delivering commercial results and fostering collaboration, creativity, and excellence.
· Collaborate with the analytics and business intelligence teams to continuously measure, analyze, and optimize the performance of products and customer interactions across multiple channels.
· Develop and present regular updates to executive leadership on product enhancements and business value generated.
Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field; an MBA or relevant advanced degree is a plus.
· 7+ years of experience in digital product management, with a proven track record of delivering high-impact, customer-centric eCommerce solutions.
· 3+ years of experience in leadership roles and developing high-performance teams.
· Deep expertise in eCommerce, including multichannel strategies and complex, data-driven decision-making processes.
· Experience with eCommerce platforms, website development tools (e.g., AB Tasty, Adobe Creative Design Suite, Figma, Adobe Experience Manager), and web analytics tools (e.g., Google Analytics, SEMRush, Adobe Analytics).
· Strong understanding of digital marketing, including SEO, CRM, mobile, social media, and how these elements integrate into product strategy and customer experience.
· Expertise in conversion rate optimization (CRO), hypothesis testing, and statistical analysis to optimize customer interactions and product features.
· Exceptional leadership, communication, and collaboration skills, with a focus on driving business results through strategic and data-driven product decisions.
· Knowledge of data visualization tools and proficiency in using insights to drive decisions across teams and stakeholders.
· US Passport or US Permanent Resident
· MSC Cruises is an e-verify employer
MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!
Where Passion Meets Opportunity.
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. The MSC Cruises fleet consists of 23 modern ships with ten new vessels due to be launched by 2033. The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 250 destinations and welcoming more than 180 different nationalities on board. MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.
Offices: Avenue Eugene Pittard, 40, Geneva, Geneva 1206, CH · 6750 N Andrews Ave, Fort Lauderdale, FL 33309, US · Av das Nações Unidas, 14171, Torre Crystal - 4º andar, São Paulo - Brasil, São Paulo 04794-000 , BR · Boulevard International 55f, Anderlecht, Brussels Region 1070, BE · 5 Roundwood Avenue Stockley Park, Uxbridge, Uxbridge UB11 1AF, GB
Based on 78 listings with disclosed salaries, most marketing jobs in Miami, FL pay between $49k–$150k per year. Individual offers vary with seniority, company size, and specialization.
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