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Create and implement B2B marketing strategies to drive growth and brand awareness for Magic: The Gathering and Dungeons & Dragons within local hobby game stores. Collaborate with cross-functional teams to develop branding materials, in-store play programs, and track campaign performance through meaningful metrics.
Requires a BA/BS in Marketing or Business and at least 5 years of experience in retail or specialty brick-and-mortar marketing, preferably in gaming or entertainment. Candidates must possess strong project management skills and the ability to analyze marketing performance independently.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
At Wizards of the Coast, we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity, sparks passion, forges friendships, and fosters communities around the globe. In every pursuit our mission is to inspire a lifetime love of games. Whether it's through the strategic depth of Magic: The Gathering®, the rich storytelling of Dungeons & Dragons®, or our AAA digital game studios, we build worlds that bring people together, spark creativity, and fuel adventure. As we continue to grow and explore new realms, we're seeking passionate, curious, and innovative minds to join the adventure.
As the Marketing Manager, Trade / Retail this role will create and implement marketing campaigns to drive growth, engagement, and brand awareness with our B2B retailers - local hobby game stores for our gaming brands Magic: The Gathering and Dungeons & Dragons.
You will lead marketing initiatives by planning, implementing, and analyzing them. This role will collaborate with product, brand, commercial sales, and creative teams. This helps ensure our products and programs reach a broad audience optimally. This role is ideal for someone with a passion for gaming and experience in B2B channel marketing.
What You'll Do:
• Create and implement trade (retail) marketing strategies and tactics for products with our B2B retail channels - local hobby game stores
• Support the Organized Play team by creating materials for in-store play programs.
• Develop branding materials for B2B events, and creative displays that drive foot-traffic and increase consumer awareness.
• Partner with internal cross-functional marketing, sales, design, and global teams on global campaign execution alignment, point-of-sale materials, learn-to-play materials, and digital assets for both in-store and online retail environments.
• Identify and evaluate new opportunities within the core hobby retail channel to expand product transparency, branding, and store traffic.
• Set and report on clear meaningful metrics for all campaign marketing initiatives, measuring impact and providing post-mortem analysis to guide future campaigns.
What You'll Bring:
• BA/BS or equivalent experience with a concentration in Marketing or Business.
• 5+ years of experience in retail marketing to specialty, retail brick and mortar, or related field, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
• Experience working with retail marketing agencies and design teams to create physical and digital marketing assets.
• Ability to drive projects forward independently by providing clear and concise direction/feedback and influencing partners.
• Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
• Well developed, verbal, written and presentation skills and proficiency with Microsoft Office applications.
• An analytical perspective with experience in performance analysis and reporting on marketing initiatives.
• Familiarity with Magic: The Gathering and Dungeons & Dragons is a strong plus.
• This role is onsite at our headquarters in Renton, WA.
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.
Compensation and benefits may vary based on location and role.
At Wizards, we believe in the magic of diversity—great ideas come from unique perspectives. We are committed to building an inclusive, welcoming workplace where everyone belongs. Wizards is an equal opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or any other legally protected status.
Wizards will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact your recruiter or coordinator.
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The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Creating joy and community through the magic of play.✨ #TeamHasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
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