Manager, Licensing Business Development-Mobile Gaming
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$99k–$149k/yr
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$99k–$149k/yr
Full-time
Health & Wellness, Time Off to Recharge, Financial Well-being, Life & Family Support, Volunteer and Community Initiatives, Learning & Development
Posted 2d ago
~40 hrs/week
Responsibilities
Identify and secure new mobile gaming licensing opportunities to expand Hasbro's brand presence and revenue streams. Lead the end-to-end partnership process from sourcing and negotiation to contract execution and ongoing licensee management.
Requirements
Requires 5+ years of experience in business development or licensing within the mobile gaming industry with a proven track record of closing deals. Must possess deep knowledge of mobile monetization, publishing models, and the ability to manage high-value strategic partnerships.
Full job description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As Hasbro accelerates its global expansion in mobile gaming, we are seeking a driven Business Development Manager to help grow our Mobile Gaming Licensing business. This high-impact role will focus on bringing Hasbro's iconic brands and IP to life through best-in-class mobile gaming experiences. The position reports to the Director, Mobile & Casino Licensing.
You will play a critical role in the mobile gaming team, identifying, evaluating, structuring, and closing partnerships with leading mobile game developers and publishers worldwide, unlocking new revenue streams and expanding Hasbro's presence across the mobile gaming ecosystem.
This is a hybrid role based in Renton, WA three days a week in office OR effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro's new location in Boston, MA. In the interim, this position will be onsite Tuesday - Thursday at Hasbro's HQ in Pawtucket, RI or at the Hasbro's temporary location in Boston, MA
A day in the life as a Manager, Business Development - Digital Licensing:
Drive Business Growth
Identify, evaluate, and secure new mobile gaming licensing opportunities across Hasbro's portfolio of brands and IP, including full-game licenses and limited-time in-game integrations.
Build and maintain a robust pipeline of high-potential mobile game developers, publishers, and strategic partners.
Drive revenue growth through the acquisition of new licensing partnerships and the expansion of existing relationships.
Represent Hasbro at major industry events, including Pocket Gamer Connects, GDC, Tokyo Game Show, Gamescom, and other key conferences, to identify and cultivate new business opportunities.
Partnership Development & Deal Execution
Lead the end-to-end business development process for self-generated mobile gaming partnerships, including partner identification, outreach, pitching, commercial structuring, negotiation, and contract execution.
Structure and negotiate mobile gaming licensing agreements, including revenue-share models, minimum guarantees, milestone payments, and long-term strategic partnership frameworks.
Negotiate with senior stakeholders at leading game developers and publishers.
Evaluate opportunities based on strategic fit, commercial potential, product quality, and market opportunity.
Market Expertise
Serve as a subject matter expert on the mobile gaming landscape, including player trends, genre performance, monetization models, live-service operations, and emerging market opportunities.
Monitor competitive activity, industry developments, and platform trends to inform licensing strategy.
Identify opportunities to expand Hasbro brands into new genres, audiences, and business models.
Cross-Functional Collaboration
Partner closely with Brand, Franchise, Product, Legal, Finance, and Marketing teams to evaluate and execute mobile gaming opportunities.
Ensure all licensing partnerships align with franchise strategies, brand standards, and long-term business objectives.
Collaborate with internal stakeholders throughout the deal lifecycle, from opportunity assessment through launch and ongoing business management.
Licensee Management & Growth
Manage mobile gaming licensees to drive strong business performance, compliance, and long-term partnership success.
Review partner performance, business plans, live-service strategies, and revenue forecasts.
Conduct regular in-person meetings with partners to identify opportunities for expansion, including new titles, geographic growth, live-service initiatives, and additional licensing opportunities.
What You'll Bring:
5+ years of experience in business development, licensing, partnerships, or commercial roles within the mobile gaming industry.
Proven track record of sourcing, negotiating, and closing mobile gaming licensing, publishing, or strategic partnership agreements.
Experience working with mobile game developers, publishers, and/or entertainment IP owners.
Strong client-facing experience with the ability to represent Hasbro professionally and effectively.
Deep understanding of the mobile gaming ecosystem, including development cycles, publishing models, monetization strategies, and live operations.
Strong commercial negotiation and deal-making skills.
Experience structuring licensing agreements, revenue-sharing models, and partnership frameworks.
Strong analytical, financial, and strategic thinking capabilities.
Ability to influence and collaborate across cross-functional and global teams.
A proactive, commercially driven approach with demonstrated ability to originate and close high-value mobile gaming partnerships.
Exceptional relationship building and stakeholder management skills
Passion for mobile gaming, digital entertainment, and building franchises through engaging player experiences
Strategic thinking combined with strong execution skills and a proven ability to close details.
Preferred Qualifications
Experience licensing entertainment, consumer brands, or gaming IP into mobile games.
Established network across leading mobile game developers and publishers.
Experience working with globally recognized brands or franchises.
Knowledge of international mobile gaming markets and platform ecosystems.
#WIZARDS
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range
$99,400—$149,000 USD
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Related keywords
Mobile GamingDigital LicensingIP LicensingRevenue-shareMinimum GuaranteesLive-serviceMonetizationGDCGamescomTokyo Game ShowPocket Gamer ConnectsStrategic PartnershipsCommercial NegotiationFranchise StrategyMobile PublishersMobile Developers
Creating joy and community through the magic of play.✨ #TeamHasbro
Industry
Manufacturing
Company size
5,001-10,000 employees
Founded
1923
Headquarters
Pawtucket, RI
LinkedIn followers
471,493
Total funding
$500M
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
Offices: 1027 Newport Ave., Pawtucket, RI 02861, US · 11 Canton Rd, Yau Tsim Mong, Hong Kong, HK · Avenida del Parque 4928, Huechuraba, Santiago Metropolitan 8580000, CL · 1027 Newport Ave, Pawtucket, RI 02861, US
Playgamingtoysvideo gamesentertainmentand licensingConsumerGamingCard and Board GamesManagement Consulting
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