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Lead the creative strategy for social, video, and display content to drive mobile app adoption and user acquisition. Manage the end-to-end creative pipeline, including content sourcing from agencies and creators and iterating assets based on performance metrics.
Requires a Bachelor's degree and at least 5 years of experience in digital or performance marketing, with 3 years specifically in creative strategy for paid channels. Preferred candidates have a proven track record of scaling mobile apps via Meta, TikTok, and Reddit.
Capital One is seeking a Performance Creative Lead to drive the creative strategy for our fastest-growing consumer product. In this role, you will act as a creative visionary and performance marketing athlete, leading the creative vision for social, video, and display content to accelerate mobile app adoption and user acquisition.
You will work closely with the entire Growth team (specifically partnering with individual channel owners), Capital One’s Brand team, and third-party agencies and creator partners to build a high-volume, high-converting ad engine.
What You’ll Do
Lead Performance Creative Strategy: Own and drive the creative vision and strategy for social, video, and display advertising to fuel user acquisition for Capital One’s fastest-growing consumer product. Focus on performance metrics, conversion drivers, and channel growth to drive the next wave of user acquisition
Scale App-Focused Channels: Lead creative execution across mobile app acquisition campaigns, developing winning, native-first creative concepts specifically tailored for major channels
Manage Content Sourcing & Creative Pipeline: Establish, scale, and manage a robust content sourcing engine. Collaborate with external creators, third-party agencies, customer partners, and internal creative teams to produce high-performing video, static, and text ads.
Drive Creative Testing & Iteration: Manage a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets. Translate channel-specific performance data into clear creative insights and testing roadmaps.
Collaborate Cross-Functionally: Work hand-in-hand with the entire Growth team—specifically collaborating with individual channel owners—to align creative production with channel budgets, scaling targets, and growth goals. Partner with Capital One’s Brand team to ensure brand safety parameters while pushing the boundaries of performance creative.
Ensure Compliance & Operational Excellence: Audit active campaigns and maintain strict adherence to existing compliance processes within a highly regulated corporate environment. Liaise with internal risk and legal teams to document and quickly remediate any compliance issues.
Basic Qualifications
Bachelor’s Degree or military experience.
At least 5 years of experience in digital marketing, performance marketing, or paid acquisition.
At least 3 years of experience driving creative strategy and execution for paid social, video, or display advertising channels.
At least 3 years of experience managing creative testing pipelines and partnering closely with paid media channel owners.
Preferred Qualifications
At least 7 years of experience in digital marketing, paid media, or performance marketing.
Proven track record as a meaningful contributor to a successful mobile app's rapid growth through conversion-focused performance creative.
Deep hands-on experience designing winning performance creative for app-focused acquisition channels, specifically Meta, TikTok, and Reddit.
Expertise in sourcing and scaling ad content through diverse channels, including user-generated content (UGC), creator networks, third-party agencies, and internal studios.
Experience managing a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets.
Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated industry or corporate environment.
Excellent stakeholder management skills, with the ability to translate complex channel data into clear, high-level business insights and strategic roadmaps for executive leadership.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status protected by applicable national, federal, state or local law.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Sales Territory: $161,500 - $184,300 for Sr. Manager, BrandMcLean, VA: $177,700 - $202,800 for Sr. Manager, BrandNew York, NY: $193,800 - $221,200 for Sr. Manager, BrandRemote (Regardless of Location): $161,500 - $184,300 for Sr. Manager, BrandCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/
Offices: 1680 Capital One Drive, McLean, Va 22102, US · 8020 Towers Crescent Dr, Vienna, VA 22182, US · 2 Bethesda METRO Center, Bethesda, MD 20814, US
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