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Lead the execution of go-to-market strategies for new product features and services to drive merchant adoption and internal alignment. Manage a team of Content Associates and oversee the Seismic enablement platform to ensure commercial teams are equipped for success.
Requires a candidate with a strong commercial mindset, proven experience in project and change management, and the ability to lead high-performing teams. Must demonstrate strategic thinking and the ability to influence senior stakeholders through data-driven interactions.
As Manager, GTM Communications you will be responsible for executing Deliveroo’s ‘go-to-market' (GTM) approach to launching new product features and services and driving the intended behaviour change with merchants and commercial teams. You will manage the way we land new information, product updates, marketing campaigns and internal change programmes to ensure our frontline teams are always ready to excel and merchants understand the benefits of partnering with us. You will work closely with our Strategy team to embed our GTM approach, such that there is company wide understanding and alignment in how we communicate and embed important information with our commercial teams.
You will manage a team of Content Associates who build and deliver engaging content, designed to drive greater levels of merchant adoption whenever we launch a new product or service. You will also be responsible for owning our relationship with Seismic, our repository for all commercial content, and deepening our adoption of this critical enablement tool internally. You will also be a key member of the Commercial Enablement leadership team and, alongside your peers, help to design, deliver and evolve the wider commercial enablement strategy as our business grows over time.
Building the relevant processes and frameworks to help scale our GTM impact across the business and embedding a common understanding of these across global commercial and product teams;
Ensuring consistency and quality across Deliveroo’s GTM content both internally with commercial teams and externally with merchants, working closely with our B2B Content team to foster alignment and a consistent tone of voice. You will collaborate effectively with subject matter experts across the business to identify key messages and themes across GTM activity to enable a consistent cadence and appropriate sequencing of launches;
Responsibility for our internal enablement platform, Seismic, ensuring that all materials relating to each GTM launch are hosted and maintained, ready for our commercial teams to access;
Determining the appropriate GTM channels to use in order to drive maximum impact, working closely with our B2B team in this area;
Facilitating decision making on the level of GTM support to be allocated to each launch, working closely with key stakeholders in both Commercial and Strategy & Planning on how we trade off launches and ensure we have appropriate ‘air traffic control’ across GTM activity;
Measuring the impact of all GTM launches and using data to generate insight, constantly optimising and improving this process. You will design and implement a consistent post-launch evaluation process to assess the impact of our GTM approach and content, collaborating with the relevant stakeholders;
Working closely with the Manager, Marketing Operations to ensure that content is delivered in line with individual launch plans, iterating on processes and timelines where necessary;
Building, coaching and leading an exceptional GTM Content team that is engaged, inclusive and high-performing as well as creating a compelling vision for the team with a strong sense of unity and desire to win together;
Fostering collaboration throughout the organisation and demonstrating the benefit and importance of strong functional and cross-market collaboration
Customer-centric approach: A commercial mindset that focuses on understanding customer needs and objections, a strong ability to identify compelling, commercially-led hooks that drive action while ensuring content is simple to understand and action.
Delivery mindset: Be able to implement a clear performance management framework to ensure objectives are met, with necessary escalation routes in place to resolve off-track issues.
Project management: An ability to manage and progress multiple, complex projects in parallel, involving multiple stakeholders across markets. You must be able to prioritise effectively and ensure we remain focused on the highest impact work.
Change management: Demonstrate an ability to lead the business through ongoing change such that Commercial teams consistently adopt new ways of working and the tools that support them.
Problem-solving & strategic thinking: Clearly frame broad or complex issues, articulate tradeoffs and recommend solutions. Specifically in this role, you will be able to map out end-to-end processes, identify inefficiencies, propose solutions and build a case for change where appropriate. You will possess a strong sense of the strategic implications of your work and be able to mitigate risks.
Communication & influence: You will play a fundamental role in ensuring the impact of the GTM function across the business and will be a voice for the team with senior Commercial and Product stakeholders. You will need to champion our value proposition and be able to build trust and influence through structured, data driven interactions with key stakeholders.
Team development and community building: A team player who readily collaborates cross-functionally and can resolve areas of misalignment or conflict between teams. Finds opportunities to build a sense of community and proactively mentors team members and supports their professional development goals.
At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:
🔧 Make a visible impact every day
Your work directly improves experiences for customers, partners and riders.
🌱 Learn fast in an entrepreneurial environment
Work close to the market with autonomy, pace and real responsibility.
🧠 Build a career, not just a role
Stretch yourself, develop new skills and grow as the business evolves.
🌎 Deliver together in an inclusive culture
Collaborative, values-driven teams that support how you work best.
We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here.
Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.
If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!
We're transforming the way you shop and eat, bringing the neighbourhood to your door.
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 9 markets, including Belgium, France, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.
Offices: 1 Cousin Lane, The River Building, London, England EC4R 3TE, GB · 1 bis Avenue de la République, Paris, Île-de-France 75011, FR
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