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Lead the commercialization of Warehouse Direct brands across various beverage categories to drive growth and coherence across channels. Act as the primary link between Brand and National Retail Sales teams to develop actionable retail plans and category selling materials.
Requires a minimum of 5 years of CPG experience with a focus on sales, marketing, or commercial leadership. A bachelor's degree is required, while an MBA and experience in the beverage or snack industry are preferred.
The Sr Manager of Category Commercialization & Channel Strategy is responsible for leading the commercialization of Keurig Dr Pepper (KDP) Warehouse Direct (WD) brands across juice, sauce, mixers, and Drink mix. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial WD strategy that is coherent across channels. The Sr Manager will be the driving force between the Brand and National Retail Sales (NRS) Teams by identifying growth opportunities and leveraging key insights/trends that lead to actionable brand and retail plans. Additionally, the Sr Manager will be responsible for collaborating with key cross functional teams and stakeholders, tracking category performance, building category selling materials, owning product commercialization, supporting major industry/sales meetings and reporting out to senior leaders. We are looking for a team player who has the ability to drive influence throughout the organization, enjoys building relationships cross functionally, exudes strategic acumen, takes full ownership of assigned projects and identifies growth opportunities.
The ideal candidate will bring 5 or more years of consumer packaged goods (CPG) experience and will have led commercial efforts and or retail driven activities in the development, implementation, and measurement of category plans across the commercial organization. Knowledge of the beverage and or snack industry specifically would be considered a plus.
This role will be located in the KDP Frisco HQ office and will require up to 15% travel. This person will report to the Director – Category Commercialization & Channel Strategy of WD.
Responsibilities
The key areas of focus for this role include commercial planning, category assortment, innovation commercialization, and category sales growth strategy.
Support the Director Category Commercialization & Channel Strategy with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking and alignment of category activities
Core Competencies
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.
Offices: 53 South Ave, Burlington, Massachusetts 01803, US · 5301 Legacy Dr, Plano, Texas, US
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