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The Partner Marketing Manager will plan and execute joint marketing programs with focused resellers and distributors to drive revenue and share of voice. This role involves building strategic relationships with partners and managing marketing activities to achieve measurable business impact.
Candidates must have a bachelor's degree and at least 5 years of marketing experience in cloud, networking, data, or AI industries. Proven expertise in channel-focused campaigns and strong analytical and communication skills are required.
This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Ready to change the world together?
Advancing the way we live and work isn’t possible by playing it safe. It can only be done by those who think differently—by those who take smart risks and defy expectations. So, if you’re always asking “what’s next?” and looking for ways to make our world better, this is the opportunity for you. At HPE, you can redefine your future and open up new opportunities for us all.
Role Overview
This Mumbai-based role is for an exceptional channel partner marketing manager who will work with focused resellers and distributors in the West region to grow HPE’s business mix and share of voice across Networking, Cloud, and AI. The Partner Marketing Manager will plan and execute development fund marketing programs with priority partners, translating HPE India geo channel priorities into high-impact joint marketing execution plans.
Business Impact
The role will drive measurable business impact by:
Grow HPE’s revenue and share of business with focus partners by creating demand-generation co-investment programs, including digital campaigns, programmatic media buying, website augmentation, content syndication, social media, lead generation, contact discovery, in-person events, industry sponsorships, enablement, and customer reference programs.
Bringing HPE’s OneChannels vision and strategy to life through strong marketing execution.
Improving Annual Satisfaction Survey scores for the DF focussed partners in channel marketing
Strengthening marketing capability by building an extended HPE channel marketing community that shares and applies global best practices.
Collaborate with an incumbent MSA to drive the joint marketing program
Partner marketing planning, execution, and reporting: Support the planning, management, and ROI tracking of marketing activities for resellers and distributors, with planning cycles ranging from quarterly to half-yearly.
Build strategic relationships with assigned partners, especially their marketing teams and senior leaders such as MDs, CEOs, and co-founders. Serve as HPE’s primary marketing contact, keeping partners aligned on HPE’s strategy and plans through quarterly joint marketing planning.
Ensure regular marketing training for partners around areas like HPE messaging, campaigns, Marketing assets, HPE guidelines. Maintain a strong posture on controls and ethics.
Strategic Partner Support: Scheduling regular review and quarterly business reviews with the sales and marketing representatives from DF Focus Partners. Must be a Marketing SME and promote best practice in execution.
Timely completion of all mandatory trainings and adherence to HPE guidelines in all planning and execution of marketing programs
Close collaboration with internal stakeholders and partners is vital to achieving these goals.
Bachelor’s degree in any area related to marketing or business
Minimum of 5 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI.
Fluency in English language
Past work experience should include managing and running channels focussed campaigns across segments like SMB and Mid Market, ISVs
Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption
Good understanding of channel structures and channel sales dynamics
In-depth knowledge of marketing principles, practices, tactics and tools
Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs
Excellent written/ oral communications and analytical skills
Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises. Ability to travel for work, approximately 6-9 days in a quarter.
Strong interpersonal skills; ability to thrive in matrix environments and work effectively within virtual teams. Ability to thrive in ambiguous situations and span across a broad portfolio of products and solutions
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.
All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.
Official LinkedIn of Hewlett Packard Enterprise, the global edge-to-cloud company. Sharing our passion and purpose through technology and innovation.
Offices: 1701 E Mossy Oaks Rd Spring, Houston, Texas 77389, US
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