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The role is responsible for leading the execution of brand plans and in-market activation for Denture brands to drive consumption and market share. This includes managing marketing calendars, product launches, and collaborating with cross-functional teams to align local execution with global strategies.
Candidates should have a proven track record in brand management within a multinational FMCG environment and strong analytical skills. A bachelor's degree in Marketing and at least 3 years of experience are preferred.
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
The Brand Activation Manager Denture Appliance Care is responsible for supporting the strategic development and leading the execution of brand plans for assigned Denture brands and products, ensuring strong in‑market activation and delivery of short‑ and long‑term business objectives.
This role contributes to the development and implementation of brand strategies, translating global and regional direction into effective local marketing plans and execution across all elements of the marketing mix. It ensures that brand communication, innovation, and activation initiatives are deployed effectively to drive consumption, market share, and financial KPIs.
The Brand Activation Manager manages the day‑to‑day execution of marketing plans within the allocated budget, including campaigns, product launches, and promotional activities, ensuring alignment with brand positioning and business priorities. This role monitors brand performance tracks key metrics and provides insights to optimize plans and improve results.
The role also acts as a key partner to senior brand leaders, working closely with cross‑functional teams (Sales, Finance, Supply, etc.) and key stakeholders at local, regional, and global levels, the role ensures flawless execution and consistency across touchpoints.
Role Responsibilities
Support and execute consumer marketing activities to deliver share, sales, and profit growth for assigned brands.
Monitor brand performance, track KPIs, and recommend data-driven actions to optimize results.
Support the development, adaptation, and refinement of brand strategy grounded in consumer, shopper, and customer insights, in line with category & OU guidelines.
Contribute to the annual brand planning process in line with category and organizational guidelines.
Translate global and regional strategies into locally relevant and actionable marketing plans.
Lead the execution of the approved marketing calendar, ensuring strong in-market activation across all touchpoints.
Manage end-to-end delivery of campaigns, promotions, and brand initiatives across the marketing mix.
Execute new product launches in market, ensuring alignment with timelines, positioning, and business priorities.
Oversee artwork development and approval for the assigned portfolio.
Assist in market analysis to build understanding of consumer behavior, customer dynamics, and competitive landscape.
Adapt global strategies into local task maps and activation plans with Area teams.
Ensure locally relevant execution while maintaining brand consistency.
Support innovation projects and launch initiatives, ensuring timely delivery and alignment with strategic priorities.
Maintain a strong focus on identifying opportunities to strengthen brand equity and growth.
Contribute to P&L management and budget tracking, supporting efficient allocation of marketing resources.
Manage external agencies to deliver effective communication, media, and activation plans.
Support presentations to senior stakeholders and leadership teams.
Act as a key point of contact across local, regional, and global teams to ensure alignment.
Why you?
Basic Qualifications:
Strong analytical skills with the ability to interpret data and generate actionable insights.
Proven track record of involvement in complex projects with successful outcomes
Exposure working with cross functional teams
Proven ability to translate global, regional and category strategies to local needs.
Proven experience in product/brand management within a multinational FMCH/FMCG environment.
Excellent communication skills with a collaborative, customer-focused mindset.
Ability to work effectively in matrixed and cross-cultural environments.
Excellent knowledge of spoken and written English.
Passion for the consumer and brand building
A strong problem solver with the ability to think both analytically and creatively to effectively drive business objectives
Preferred Qualifications:
Bachelor’s degree in Marketing; postgraduate degree is a plus.
Minimum of 3 years of experience in Marketing or related areas.
Experience working in the Oral Health Care category.
Job Posting End Date
2026-06-30
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Better everyday health with humanity 💚
Delivering better everyday health with our superior brands from Sensodyne to Centrum. Made using trusted ingredients and backed by science, our products are recommended by healthcare professionals. #WeAreHaleon 💚
Offices: London, GB
There are currently 102 open healthcare positions in Lisbon, Portugal listed on Clera. New openings are added daily as companies post roles.
Companies currently hiring include Amgen, AstraZeneca, IQVIA, AgileEngine, Fusion Consulting, among others. Browse the listings above to see every active employer.
Yes — 57 of the 102 open healthcare positions offer remote or hybrid work (20 remote, 37 hybrid).
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.
