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Full-time
Unlimited Time-off, Professional Development Funds, Health Insurance, Dental Insurance, Vision Insurance, Family Planning Coverage
Posted 21d ago
~40 hrs/week
Responsibilities
Develop and execute paid media strategies across digital and traditional channels for nonprofits, political groups, and major brands. Oversee day-to-day campaign execution, including budget management, pacing, and generating performance insights for clients.
Requirements
Seeking an entry-level candidate with strong analytical and communication skills and a passion for social change. Preference is given to those with up to 2 years of experience in cross-channel media planning and digital strategy.
Full job description
What to know
Develop and execute game-changing media strategies that tie engagement to the bottom line. As Media Strategist, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).
This is an entry-level role for someone who is passionate about campaigns and causes, and equally strategic, creative, and analytical. You have the strong research, communication, and critical thinking skills necessary to help come up with innovative paid media solutions to complex challenges. And you are enthusiastic about innovation and testing to stay on the cutting edge of a rapidly changing field.
You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.
The company
Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London.
The team
As part of the Paid Media team, you’ll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.
A day in the life
Support the development of media plans and recommendations for a range of assigned clients by helping to translate their strategic visions into media plans that accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
Oversee day-to-day execution of media campaigns including managing budgets, pacing, and reconciliation; working with team members and external vendors to optimize campaigns; generating client-facing insights and recommendations.
Participate in client-facing interactions to deliver media strategies and performance reports
Work collaboratively with other internal or external teams, including other media planners and buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
Keep us up to date with the latest digital media trends including researching publisher and ad tech partners, as well as supporting media R&D projects
What we offer
Unlimited time-off (inclusive of sick, personal, and vacation days)
$1,000 annually in professional development funds
Competitive health, dental, and vision insurance
Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
Flexible and health savings accounts
401K & employer match
Generous paid holiday schedule
12-week fully-paid parental leave for all parents-to-be
Short-term and long-term disability insurance
Pre-tax commuter benefits
Remote work flexibility
We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.
The salary range for this position is $XX compensation will be commensurate with experience.
Some things we're looking for
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
Excellent written and oral communication skills.
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.
Not required, but a plus if you have:
Up to 2 years experience in cross-channel media planning, with a focus on digital media
Demonstrated experience translating client business goals into cohesive paid media strategies and specific KPIs, and a record of managing multi-channel media campaigns that delivered on those goals.
Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.
Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, please contact us at [email protected] with the subject line: Accommodation Request to get started.
Your privacy is important to us. You can find out more information on how we handle your data for recruiting purposes in our Privacy Policy for Recruitment.
Hi, we’re Blue State: a partner to leading causes, campaigns, and companies, and we’re here to hasten progress.
Industry
Advertising Services
Company size
201-500 employees
Founded
2004
Headquarters
Brooklyn, New York
LinkedIn followers
33,588
We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us.
We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results.
Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed:
Make good trouble.
When the status quo stands in the way of progress, we challenge it.
Be curious.
We ask the tough questions and let the data lead to answers.
Put people first.
We let the user drive the program, not the other way around.
Drive real change.
We obsess over outcomes and actions.
If you need it, build it.
We make stuff that empowers people to act on the things they care about.
Walk the walk.
Progress starts with us: our diversity, inclusion, and commitment to values over profits.
Offices: 41 Flatbush Ave, Brooklyn, New York 11217, US · 406 7th Street NW, 3rd Floor, Washington, DC 20004, US · 711 Atlantic Avenue, Boston, MA 02111, US · Second Home, 68-80 Hanbury Street, London, UK E1 5JL, GB · 3780 Wilshire Boulevard, Suite 601, Los Angeles, CA 90010, US
Audience InsightsData & Systems IntegrationCRM StrategyCommunity Growth & ActivationTechnology & Data StrategyFundraisingBrandingContent MarketingWebsite design and developmentand Video and Photography
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