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The Senior Retention Lead will own the global retention strategy, focusing on onboarding, activation, and churn reduction. This includes managing the MiRewards loyalty program and executing lifecycle journeys across multiple digital channels.
Candidates need 6+ years of experience in B2C retention or CRM, with proficiency in tools like CleverTap or Braze. Strong analytical skills and experience in fintech or digital products are highly preferred.
Overview
MiFinity is seeking a commercially minded, data-driven Senior Retention Lead to take ownership of lifecycle marketing, CRM, customer engagement, loyalty and reactivation across our global eWallet customer base. This role reports directly to the Chief Marketing Officer and will be accountable for improving activation, repeat usage, customer value and retention performance.
About MiFinity
MiFinity is a regulated fintech company offering a wide range of digital payment services to over 1 million users in 223+ countries and territories. Our eWallet product is used by 1,200+ brands, and we are licensed by the UK FCA and the Malta MFSA, with offices in Dublin, Malta and Belfast. At MiFinity, we combine international reach with local expertise and a sharp focus on security, compliance and product innovation.
Benefits
Role Purpose
The Senior Retention Lead will establish senior ownership of customer value from within the Marketing structure. The role will shift retention from campaign activity to a measurable lifecycle discipline, with MiRewards loyalty program forming part of a broader retention, CRM, and engagement remit.
Key Responsibilities
Experience and Skills
The eWallet with Infinite Possibilities
MiFinity, a global payments provider, offers a range of cost-effective and efficient end-to-end payment solutions. It has a growing network of Global partner relationships and a best-in-class, highly secure and regulated technology platform. MiFinity’s eWallet is focused on the online gaming, travel, Forex and eCommerce sectors. It is a fast, simple, and secure way for customers to perform transactions with multiple local payment options in different currencies. MiFinity is a true ‘omnichannel’ payment provider to the global online payment market. MiFinity’s core product, the MiFinity eWallet, is available to customers in over 224 countries and territories and has over 75 integrated payment methods available, offering customers a choice of 17 native currencies and 21 languages in the MiFinity iFrame, app and desktop experience. Customers can also purchase MiFinity eVouchers from popular reseller sites to fund their eWallet, with a wide range of currencies and values available. In addition, MiFinity provides every customer within the EEA and UK a free IBAN enabling super quick money transfers. The MiFinity eWallet is available for customers to use as a payment method on 800+ live brands, providing more choices than ever to its customers. With its diverse range of payment solutions, MiFinity provides merchants with extensive flexibility. MiFinity's PayAnyBank service, enables direct transfers to recipient’s' bank accounts in their preferred currency, thereby eliminating expensive foreign exchange fees. PayAnyBank suits high and low transaction volumes and supports B2C and B2B payments.
Offices: 28 School Road, Newtownbreda, Belfast, BT8 6BT, GB · C1 Swords Enterprise Park, Feltrim Road, Swords, Co Dublin, IE · LS3 Life Science Park, Digital Hub Ind Est, San Gwann, SGN3000, MT
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