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Lead data-driven marketing strategies to drive ticket revenue, fan acquisition, and long-term engagement for the Phoenix Suns and affiliated teams. Oversee performance marketing and fan development teams while collaborating cross-functionally to optimize paid media and brand affinity.
Requires 8+ years of leadership experience in performance or revenue marketing, preferably within the sports or entertainment industry. Must possess strong skills in data analysis, paid media strategy, and the ability to work flexible hours during live events.
Job Summary:
Player 15 Group is the sports and entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center.
Headquartered in downtown Phoenix, Player 15 Group is driven by a culture built on passion, creativity, innovation, and care. Our people are at the center of everything we do, united by a shared commitment to create unforgettable memories for our fans, partners, and community.
We offer a fast-paced, collaborative environment where every team member contributes to the success of our teams, the experiences of our fans, and the impact we make throughout our community.
We are seeking a highly strategic Director, Revenue Marketing & Fan Development to lead strategic marketing efforts focused on driving ticket revenue, fan acquisition, retention, and engagement. Reporting to the Senior Director, Marketing, this role will oversee the Revenue Marketing and Fan Development teams, leading a data-driven marketing strategy that balances revenue generation with long-term brand and fan affinity objectives.
This position will play a critical leadership role in developing integrated marketing strategies that maximize ticket sales, grow the fan database, optimize paid media performance, and support broader organizational brand initiatives.
Your Role on the Team
Revenue & Performance Marketing Leadership
Oversee all performance marketing initiatives across paid media channels including digital, traditional, and emerging platforms
Partner closely with Ticket Sales, Business Intelligence, and Ticket Operations teams to align marketing strategies with inventory levels, demand trends, and revenue targets
Develop and optimize full-funnel marketing campaigns that convert prospective fans into ticket buyers and deepen engagement with existing fans
Lead campaign measurement, attribution, audience segmentation, and performance analysis to improve marketing efficiency and ROI
Oversee marketing efforts supporting ticketing products including single game tickets, memberships, premium seating, suites, group sales, and retention initiatives
Drive fan development strategies focused on audience growth and long-term fan engagement
Fan Development & Strategic Growth
Brand Marketing Support
Team Leadership & Operations
Your Skills and Experience
The Team & Experience
We believe great organizations are built by great people. That’s why we foster an in-person collaborative, people-first work environment where team members feel supported, empowered, and connected. We value individuals who bring an ownership mindset, lead with initiative, and embrace an “I’ll do it” mentality in support of the team and our fans.
From career growth opportunities to everyday experiences around the office, we work hard to create an environment where people genuinely enjoy coming to work.
At Player 15 Group, our people-first culture is reflected in benefits and perks that may vary based on employment status and eligibility, including the following:
Player 15 Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Questions? Reach out to the Talent Acquisition team at [email protected]
The sports and entertainment parent company of the Phoenix Suns, Mercury, Valley Suns, and Mortgage Matchup Center.
Player 15 Group is the premier sports, entertainment, and real estate investment and operating company behind Arizona’s most iconic franchises: the Phoenix Suns (NBA), Phoenix Mercury (WNBA), and the Valley Suns (NBA G League). We also manage the operations of the Mortgage Matchup Center, the heart of downtown Phoenix’s sports and entertainment district.Founded by owner Mat Ishbia, Player 15 Group is the manifestation of a "team-first" philosophy. The name is inspired by the 15th player on a basketball roster—the teammate who embodies the hustle, grit, and heart required for a collective championship culture. We are a people-first organization that believes success is built by caring more, working harder, and winning together.Our Hub: The Team Member CampusHeadquartered in the historic Warehouse District of downtown Phoenix, our 123,000-square-foot campus is a world-class environment designed for our 1,300+ team members to collaborate and innovate. Our facilities feature:State-of-the-art office spaces and a dedicated Phoenix Mercury practice facility.
Offices: 475 E Lincoln St, Phoenix, Arizona 85004, US
View all jobs at Player 15 GroupBased on 98 listings with disclosed salaries, most data & analytics jobs in Phoenix, AZ pay between $46k–$155k per year. Individual offers vary with seniority, company size, and specialization.
There are currently 251 open data & analytics positions in Phoenix, AZ listed on Clera. New openings are added daily as companies post roles.
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