Fender Musical Instruments Corporation is a legendary brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the …
Skills: eCommerce Merchandising, Digital Marketing, Promotional Planning, Data Analytics, Shopify
Within Fender Musical Instrument Corporation’s (“FMIC”) global Manufacturing team, we are focused on delivering operational excellence to the business and our customers by promoting collaboration, building trust, and set…
Skills: Material handling, Inventory management, SAP, Microsoft Word, Microsoft Excel
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Fender Musical Instruments Corporation is a legendary brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the …
Skills: eCommerce Merchandising, Digital Marketing, Shopify, Salesforce Commerce Cloud, Product Information Management
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Fender Musical Instruments Corporation is a world famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") Marketing team, you’ll support web design efforts for Fender.com, Jac…
Skills: Web design, UI/UX, Shopify, Figma, Information architecture
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and t…
Skills: Conversion Rate Optimization, A/B Testing, Digital Analytics, eCommerce Strategy, Data Storytelling
Fender Musical Instruments Corporation is a world famous brand with offices across the globe. Within the Credit and Collections team our goal is successful accounts receivable collections within a dynamic environment, pr…
Skills: Accounts Receivable, Collections, SAP, Microsoft Excel, B2B Collections
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Skills: SAP, Master Data Management, Winshuttle Studio, Data Governance, Microsoft Excel
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Skills: Maintenance, Cleaning, Safety compliance, Instruction comprehension, Written communication
Fender Musical Instrument Corporation (“FMIC”) is located in Phoenix, AZ. Our brand mission is to accompany each player at every stage with products and brand experiences that fuel the pursuit of musical expression. With…
Skills: Demand planning, Forecasting, Data analytics, Predictive modeling, Artificial intelligence
Fender Musical Instrument Corporation (“FMIC”) is located in Phoenix, AZ. Our brand mission is to accompany each player at every stage with products and brand experiences that fuel the pursuit of musical expression. With…
Skills: Demand planning, Forecasting, Inventory management, Financial planning, Data analysis
Key Purpose of the Job Working within the Inside Sales Team, the Inside Sales Advisor will be responsible for establishing excellent relationships with Fender’s established dealer network to make ongoing sales for produc…
Skills: German Fluency, Outbound Sales, SAP, Account Management, Telesales
San Bernardino, California, United States · On-site
$17/hr–$18/hr
Entry level$40M raised
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Skills: Packing, Warehouse Operations, Pallet Jack Operation, Material Handling, Attention To Detail
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Skills: Sanding, Buffing, Polishing, Hand tools, Power tools
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Skills: Inventory control, Cycle counting, Warehouse operations, Material handling, Order picking
Practicante Universitario | Programa de Prácticas Profesionales
Ensenada, Baja California, Mexico · On-site
Entry level$40M raised
Fender Musical Instruments Corporation es una marca reconocida mundialmente con presencia global. Nacida en el sur de California, Fender ha construido una influencia que trasciende los escenarios y estudios de grabación.…
Skills: Microsoft Office, Excel, PowerPoint, Word, Analytical Skills
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Skills: Sanding, Woodworking, Carpentry, Finishing, Quality Control
Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more t…
Skills: Sales Operations, Data Analysis, Excel, SAP/BW, PowerPoint
Fender Musical Instruments Corporation is a world famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and t…
Skills: Social Media Strategy, Digital Marketing, KPI Analysis, Content Calendar Planning, Agency Management
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Full-time
bachelor degree
Medical, Dental, 401(k), Paid time off, Equipment purchase program
Posted 1d ago
~40 hrs/week
Responsibilities
The Sr. Manager, eCommerce Merchandising will own the end-to-end onsite merchandising strategy, including product presentation, category navigation, and promotional execution across multiple brand websites. This role involves leading a team to optimize the storefront using behavioral data and partnering with marketing to drive conversion and revenue growth.
Requirements
Candidates must have at least 7 years of experience in digital merchandising or eCommerce, including hands-on experience with major eCommerce platforms and analytics tools. A bachelor's degree is required, along with strong communication skills and a background in managing promotional calendars and product data.
Full job description
Fender Musical Instruments Corporation is a legendary brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
Within FMIC's eCommerce team, we're redefining how customers discover, shop, and experience our brands online, and building the DTC channel into a meaningful growth engine for the business.
We're looking for a Sr. Manager, eCommerce Merchandising to run onsite merchandising across Fender.com, Jackson.com, and PreSonus.com, owning how product is presented, found, and sold every day. You'll set the merchandising standards, run the promotional calendar, lead new product launches on-site, and use behavioral data to make the storefront convert better week over week. You'll do this as a player-coach, leading a small team while staying close to the work yourself.
Essential Functions
Merchandising Strategy & Site Experience
Own how product is presented site-wide: visual merchandising standards, page templates, and content hierarchy that translate Fender's brand identity into a storefront that converts.
Own browse and discovery end to end: category taxonomy, navigation, on-site search relevance, sort logic, and category-page curation, so the right product is easy to find at the right moment.
Manage catalog quality and product data as it drives merchandising: attribution, imagery, sequencing, and completeness across the catalog.
Ensure desktop and mobile experiences hold a consistent, premium standard across all three brand sites.
Go-to-Market, Promotions & Inventory Planning
Build and execute the promotional calendar for Fender.com: managing the cadence, recommending offer strategy and mechanics, and delivering flawless on-site execution against DTC activation plans.
Lead on-site go-to-market for new product launches and campaigns: merchandising placement, landing experiences, launch-day readiness, and post-launch optimization.
Define merchandising content requirements and brief Marketing on photography and rich media needs, so creative output supports how product actually sells online.
Partner with the VP, eCommerce and the eCommerce Optimization Manager on sales plans that meet revenue objectives.
Support inventory planning and forecasting for new launches, and execute Web Reserved Inventory allocation so priority products are in stock and merchandised to hit revenue and margin goals.
Consumer Insight & Merchandising Optimization
Build an evidence-based understanding of the Fender shopper using heatmapping, clickmapping, session replay, and behavioral analytics: where they navigate, where they hesitate, what converts, and turn those signals into merchandising action.
Optimize listings, cross-sell, upsell, and recommendation surfaces to drive conversion, attach rate, and AOV.
Factor SEO and AEO into merchandising decisions, supporting discoverability across traditional search and the AI and answer engines that increasingly shape product discovery.
Benchmark competitor sites and merchandising tactics to anticipate shifts in shopper expectations.
Support the personalization and guided-selling roadmap as it develops, including input on current tooling and future needs.
Team Leadership & Global Partnership
Grow and develop a high-performance team of data-driven merchandisers.
Coordinate with global eCommerce counterparts in EMEA and APAC on merchandising standards and shared calendar moments, ensuring a consistent but locally relevant brand experience.
Qualifications
Bachelor’s degree required, or equivalent experience.
7+ years of Digital Merchandising, Marketing and/or eCommerce experience.
7+ years of experience on a major eCommerce platform (Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, or similar); experience with Shopify a plus.
Working knowledge of Product Information Management as it relates to digital merchandising.
Strong analytics instincts, with hands-on experience in two or more of: Amplitude, ContentSquare (or comparable heatmapping/session-replay tools), Google Analytics, Segment, Tableau.
Experience owning promotional planning and on-site execution.
Working knowledge of SEO, AEO, and content best practices a plus.
Strong communication and project management skills.
Experience owning promotional planning and execution; familiarity with demand forecasting, inventory planning, or reserved-inventory management a plus.
Background in high consideration products preferred; a musical background is a plus.
About Fender Musical Instruments
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers, and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package that includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
Related keywords
eCommerceMerchandisingFenderDTCShopifySalesforce Commerce CloudMagentoBigCommerceAmplitudeContentSquareGoogle AnalyticsSegmentTableauSEOAEOProduct Information Management
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers
Industry
Musicians
Company size
1,001-5,000 employees
Founded
1946
Headquarters
Los Angeles, CA
LinkedIn followers
149,003
Total funding
$40M
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.
Offices: 1575 N. Gower Street, Suite 170, Los Angeles, CA 90028, US · Fender Musical Instruments Corporation, 17600 North Perimeter Drive, Suite 100, Scottsdale AZ 85255, US · 311 Cessna Circle, Corona, California 92880, US · Leo House,, Birches Industrial Estate, East Grinstead, West Sussex RH19 1QZ, GB · Ashurst, Broadlands Business Park,, Langhurstwood Road,, Horsham,, West Sussex RH12 4QP, GB
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers
Industry
Musicians
Company size
1,001-5,000 employees
Founded
1946
Headquarters
Los Angeles, CA
LinkedIn followers
149,003
Total funding
$40M
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.
Offices: 1575 N. Gower Street, Suite 170, Los Angeles, CA 90028, US · Fender Musical Instruments Corporation, 17600 North Perimeter Drive, Suite 100, Scottsdale AZ 85255, US · 311 Cessna Circle, Corona, California 92880, US · Leo House,, Birches Industrial Estate, East Grinstead, West Sussex RH19 1QZ, GB · Ashurst, Broadlands Business Park,, Langhurstwood Road,, Horsham,, West Sussex RH12 4QP, GB