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Full-time
Posted 29d ago
~40 hrs/week
Responsibilities
The role involves planning and executing multichannel marketing campaigns while co-creating strategies for key markets and customer segments. It also requires managing budgets, coordinating project teams, and optimizing activities based on data-driven KPI analysis.
Requirements
Candidates need at least 5 years of marketing experience with a proven track record of managing independent multichannel campaigns. Proficiency in analytical tools like Google Analytics and project management software is essential.
Full job description
About the role
Independently planning, executing, and analyzing the effectiveness of online and offline marketing campaigns (including social media, email marketing, lead generation campaigns, video content, and digital initiatives)
Co-creating marketing strategies with Business Managers for key markets and customer segments
Coordinating project teams (digital, content, sales, promotions) and collaborating with external agencies
Creating campaign schedules and managing project tasks
Managing marketing budgets and controlling project costs
Monitoring campaign results, reporting on effectiveness, and optimizing activities based on data
Ensuring communication and visual consistency in line with the brand identity and the company’s strategic direction
Building and maintaining relationships with internal and external stakeholders
Defining and analyzing key performance indicators (KPIs)
Our requirements:
At least 5 years of experience in marketing, including independently managing campaigns and projects
Experience in running multichannel campaigns (online + offline)
Practical knowledge of analytical and marketing tools (Google Analytics, Meta Ads, Piwik, CRM systems)
Ability to manage a budget and make data-driven decisions
Proficiency in using project management tools (e.g., Monday.com, Trello, Asana, Jira)
Excellent organizational skills and the ability to manage multiple projects simultaneously
Proactivity Proactivity, energy, and the ability to act quickly
Ability to collaborate with teams with diverse skill sets
Experience in the following industries is a plus: ed-tech, media & entertainment, creative agencies, startups, or consumer goods
About Sanoma Learning
How do you prepare students for the world, engage their curiosity and inspire them to grow? That is the main question of teachers all around the world. At Sanoma Learning, it has always been our mission to help to find and develop best-in-class answers to this question. If you join us, it means that you embark on an exciting journey to help shape the future of learning for primary, secondary and vocational education. We believe that your journey is our success as a company.
Sanoma Learning is a leading K12 European learning company, operating in 12 countries. Our learning products and services enable and support teachers and schools to develop the talents of every child to reach their potential. By offering printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary and vocational education, we want to grow our positive impact on learning across Europe. With over 3000 employees, we help shape the future of education for 25+ million of students.
So, are you ready to start your journey to help shape the future of learning and help teachers to support all students to reach their potential?
Sanoma Learning is an equal opportunity employer; we are committed to inclusion and diversity, ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics.
Related keywords
Google AnalyticsMeta AdsPiwikCRMMonday.comTrelloAsanaJiraEd-techK12Multichannel CampaignsLead GenerationDigital InitiativesBrand IdentityKPIsProject Management
Here to support teachers to help all students reach their potential.
Sanoma Learning is a leading K12 European learning company. Our learning products and services enable and support teachers and schools to develop the talents of every child to reach their potential.
By offering printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary and vocational education, we want to grow our positive impact on learning across Europe. Our products and services engage and motivate pupils to discover and learn to achieve the best possible learning outcomes and allow teachers to excel at what they love to do and do best: teaching.