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You will lead the strategic direction for the brand's social content by integrating consumer insights, cultural trends, and platform data to inform creative work. You will also collaborate with creative, production, and client teams to ensure all social output is strategically coherent and effectively drives brand engagement.
The role requires 8+ years of strategy experience with a strong focus on social-first work for consumer brands. Candidates must possess deep knowledge of social platforms, proficiency in Gen AI tools, and the ability to translate complex data into actionable creative briefs.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Senior Strategist
Location: Dubai, United Arab Emirates (Office presence expected 2-3 days per week)
Please submit your CV in English
THE OPPORTUNITY
Looking to do the best work of your career?
We’re building a team across 15 markets to own the brands social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how the brand shows up every day and create work that influences culture.
You’ll move at newsroom speed with rigorous craft launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make the brand the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real.
If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture not just content and do the best work of our careers.
You'll lead the strategic direction for the brands social content, bringing together consumer insight, cultural intelligence, platform expertise, and brand purpose to inform creative work that genuinely connects. You'll partner with creative, production, social media, and client teams to ensure every piece of social content is grounded in a clear, compelling strategic rationale. Your understanding of how people discover, consume, and share content on social platforms will be central to keeping the brands voice distinctive, relevant, and effective.
THE ROLE
You'll be the strategic engine behind the brands social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure the brands social output is strategically coherent and creatively ambitious.
We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with the brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.
WHAT YOU'LL DO
WHAT YOU BRING
Gen AI and Agentic Thinking:
NICE TO HAVE
Req ID: 16851
#LI-AB1 #LI-ONSITE #LI-MIDSENIOR
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Transform your brand with AI Inside
OLIVER is the world's #1 in-housing expert — designing, building, and running AI-powered marketing organizations inside the world's biggest brands. OLIVER pioneered in-housing more than 20 years ago and has evolved that model for the AI era — combining world-class talent, continuous training, and the best AI technology to help brands transform their marketing faster from the inside. Part of The Brandtech Group, the world's #1 AI marketing company. Trusted by 8 of the world's top 10 advertisers and 66 of the top 100. 5,000+ people across 50+ markets, supporting 300+ clients and 1,500+ brands worldwide. Three times Global Agency of the Year 2025. Gold for Digital Innovation. Gold for In-House Agency of the Year. Silver for Customer Engagement.
Offices: 151 Rosebery Avenue, London, London EC21R 4AB, GB · Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Dublin 11, IE · 46 Kim Yam Rd, Singapore, Singapore 239351, SG
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