Director, Performance Marketing & Digital Experience
Aurora, Illinois, United States · Hybrid
$163k–$200k/yr
Senior+$34K raised
Director, Performance Marketing & Digital Experience Company: AudioNova Location: Aurora, Illinois (Hybrid) Compensation: $163,000 - $200,000 Role Overview AudioNova is seeking an experienced, data-driven Director of Per…
Skills: Performance Marketing, Digital Acquisition, Paid Media Management, Conversion Rate Optimization, SEO Strategy
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Assistant Manager (02963) - 1125 Columbia Center Drive
Columbia, Illinois, United States · On-site
Mid level$1.3B raised
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Showroom Concierge - Chicago, IL The Showroom Concierge provides an exceptional experience for every Brilliant Earth customer while maintaining a premium showroom environment. You will serve as the initial representation…
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$163k–$200k/yr
Full-time
bachelor degree
Posted 10d ago
~40 hrs/week
Responsibilities
Lead the digital acquisition strategy across North America to drive patient growth and appointment generation. Oversee paid media, website performance, SEO, and digital measurement while managing external agency partnerships.
Requirements
Requires a bachelor's degree and over 10 years of experience in performance marketing or digital growth. Must have a proven track record of managing large media budgets and leading cross-functional teams in a commercial environment.
Full job description
Director, Performance Marketing & Digital Experience
AudioNova is seeking an experienced, data-driven Director of Performance Marketing & Digital Experience to lead our digital acquisition strategy across North America. This leader will own the performance of our digital acquisition engine—driving patient acquisition, appointment generation, website conversion, and marketing efficiency through best-in-class performance marketing and digital experiences.
This role is accountable for the strategy and execution of paid media, website performance, search, conversion optimization, attribution, and digital measurement. Working closely with Commercial, Analytics, CRM, Brand, Customer Experience, Operations, and external agency partners, this leader will continuously optimize the funnel to maximize business growth.
The ideal candidate combines deep expertise in performance marketing with strong commercial acumen, a passion for experimentation, and a track record of building high-performing teams and agency partnerships.
Key Responsibilities
Performance Marketing Strategy
Develop and execute AudioNova's acquisition strategy to drive new patient growth and revenue.
Own performance across paid media channels including search, social, display, video, and emerging digital platforms.
Manage significant media investments, continuously optimizing channel mix, audience strategy, and budget allocation to maximize business outcomes.
Establish annual digital growth plans, quarterly priorities, and performance targets aligned with commercial objectives.
Identify new opportunities to improve acquisition efficiency, scale demand generation, and accelerate growth.
Media Performance & Agency Leadership
Lead external media agency relationships, establishing clear accountability for performance, innovation, testing, and continuous improvement.
Drive rigorous media planning, campaign optimization, creative testing, and audience development.
Evaluate new platforms, technologies, and media opportunities that improve marketing effectiveness.
Ensure media investments are grounded in performance data, incrementality, and measurable business impact.
Website & Digital Experience
Own website performance and digital customer experience across all patient-facing digital properties.
Lead conversion rate optimization initiatives that improve appointment booking, lead generation, and patient engagement.
Partner with UX, Content, Product, and Technology teams to improve customer journeys and reduce friction throughout the digital experience.
Establish an ongoing experimentation roadmap including A/B testing, personalization, landing page optimization, and user experience improvements.
Search & Organic Growth
Lead SEO strategy to increase search visibility, organic traffic, and high-intent patient acquisition.
Partner with Brand and Content teams to develop educational, patient-focused content that supports both acquisition and long-term growth.
Continuously improve local search performance and digital discoverability across markets.
Digital Measurement & Optimization
Own digital performance measurement and reporting across acquisition channels.
Lead implementation and optimization of attribution capabilities, including offline conversion tracking and measurement improvements.
Partner closely with the Analytics team to translate performance insights into actionable optimization strategies.
Develop executive dashboards and performance reviews that clearly communicate business results, opportunities, and recommendations.
Cross-Functional Leadership
Partner with Commercial, Regional Marketing, CRM, Analytics, Customer Experience, Operations, and Technology teams to improve overall marketing effectiveness.
Support broader commercial initiatives by ensuring digital investments align with clinic capacity, operational readiness, and business priorities.
Influence enterprise digital strategy through strong collaboration, data-driven recommendations, and thought leadership.
Qualifications
Required
Bachelor's degree in Marketing, Business, Analytics, or a related field.
10+ years of progressive experience leading performance marketing, digital acquisition, or digital growth functions.
Proven success managing large digital media budgets with responsibility for customer acquisition, marketing efficiency, and business growth.
Deep expertise in paid media, website optimization, SEO, conversion rate optimization, attribution, and digital analytics.
Experience leading external agencies and cross-functional teams.
Strong commercial mindset with the ability to translate data into strategic business decisions.
Demonstrated success building and developing high-performing teams.
Excellent communication, executive presentation, and stakeholder management skills.
Preferred
Experience within healthcare, retail healthcare, consumer health, medical devices, or other multi-location service businesses.
Experience working across large regional or national organizations.
Familiarity with Google Analytics 4, Google Ads, Meta Ads Manager, Google Tag Manager, Looker, Adobe, Salesforce, or similar platforms.
Growth in digitally generated completed evaluations and appointments
Marketing efficiency (CAC, ROAS, and cost per completed evaluation)
Website conversion rate and digital appointment booking performance
Paid media performance against business objectives
Growth in qualified organic traffic and search visibility
Successful implementation and adoption of attribution and offline conversion measurement
Continuous improvement through testing, experimentation, and optimization
Team engagement, capability development, and agency performance
Why This Role Matters
At AudioNova, digital marketing is more than generating leads—it is how patients discover us, engage with us, and begin their hearing care journey.
As Senior Director of Performance Marketing & Digital Experience, you will lead one of the company's most important growth capabilities. You will shape how we invest in digital marketing, improve the patient experience, strengthen our measurement capabilities, and build a scalable digital acquisition engine that supports sustainable business growth across North America.
Related keywords
Google Analytics 4Google AdsMeta Ads ManagerGoogle Tag ManagerLookerAdobeSalesforceCACROASOffline Conversion TrackingSearch Engine OptimizationPaid SocialDisplay AdvertisingVideo MarketingLanding Page OptimizationHealthcare Marketing
Around 25% of the world’s population is living with hearing loss. At Sonova, we envision a world where everyone enjoys the delight of hearing and lives a life without limitations. From personal audio devices and wireless communication systems to audiological care services, hearing aids, and cochlear implants. Our product brands – Phonak, Unitron, Sennheiser (under license), and Advanced Bionics – create compelling new products to offer the optimal solution for an ever growing consumer base through our globally diversified sales and distribution channels, including our well established global audiological care business. With a presence in over 100 countries and more than 19,000 employees, we leverage our global infrastructure and local roots. We aim for an inclusive work environment and culture that fosters a good balance of family and work-life for everyone. Our workforce is made up of 110 nationalities across 4 generations.
In 2006, Sonova founded the non-profit Hear the World Foundation, which seeks to give children living with hearing loss access to audiological care in low- to middle-income countries.
Offices: Laubisrütistrasse 28, Stäfa, 8712, CH
Information TechnologyWearablesMedical DeviceCommunication HardwareWirelessCustomer ServiceConsumer ElectronicsManufacturing
How much do Customer Service & Support jobs in Illinois pay?
Based on 3760 listings with disclosed salaries, most customer service & support jobs in Illinois pay between $50k–$110k per year. Individual offers vary with seniority, company size, and specialization.
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Which companies are hiring for Customer Service & Support roles in Illinois?
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Are there remote or hybrid Customer Service & Support jobs in Illinois?
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