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Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Full-time
bachelor degree
Health Insurance, Dental Insurance, Vision Insurance, Domestic Partner Benefits, Paid Parental Leave, Paid Time Off
Posted 40d ago
~40 hrs/week
Responsibilities
The specialist will translate brand strategy into integrated go-to-market plans and manage the enterprise marketing calendar to ensure organizational alignment. They will also act as a steward for content strategy, developing briefs and coordinating creative assets across various channels.
Requirements
Candidates need a bachelor's degree in Marketing, Communications, or Business and 2-5 years of experience in integrated marketing or GTM strategy. Strong project management skills and the ability to manage complex cross-functional initiatives are essential.
Full job description
Your Role:
As the Specialist, Go-to-Market Strategy & Integration, you'll translate CEA CAPA's brand strategy and business priorities into integrated go-to-market plans that drive alignment and execution across the organization. Reporting to the Senior Director of Brand & Communications, you'll lead campaign planning, manage the enterprise marketing calendar, and coordinate cross-functional teams from planning through launch and post-campaign communication.
You'll also serve as a steward of CEA CAPA's content strategy and messaging framework, identifying content needs, developing campaign briefs, and ensuring marketing initiatives align with established brand messaging. This role combines go-to-market planning, campaign integration, content stewardship, and cross-functional coordination to support consistent and effective marketing execution across the organization.
What You’ll Do:
Go-to-Market Strategy & Campaign Integration
Lead integrated go-to-market planning for seasonal enrollment campaigns, strategic initiatives, and organizational priorities.
Own internal communications for marketing campaigns from planning through post-launch.
Communicate integrated campaign plans to the organization, ensuring stakeholders understand objectives, timing, priorities, and their role in execution.
Launch campaigns internally by sharing creative assets, messaging frameworks, toolkits, and execution guidance.
Lead post-campaign communications by sharing results, performance insights, key learnings, and examples of effective work across teams.
Strengthen organizational alignment by improving transparency, visibility, and shared accountability across marketing initiatives.
Content Strategy Stewardship & Content Planning
Serve as steward of CEA CAPA's content strategy, ensuring all campaigns align with established messaging frameworks, audience priorities, and brand positioning.
Act as the primary point of contact for identifying organizational content needs across campaigns, channels, and business units.
Gather and prioritize content needs across marketing teams, including photography, video, student stories, destination coverage, and other creative assets.
Translate content needs into strategic, actionable content briefs that guide production and creative planning.
Develop biannual content briefs for the Student Content Creator Program, outlining priority markets, experiences, stories, and asset needs aligned to campaign strategy.
Partner with the Student Content Creator Program lead to ensure content capture aligns with organizational priorities and future marketing needs.
Maintain visibility into content inventory and identify opportunities for reuse and optimization across campaigns.
Measurement & Continuous Improvement
Monitor campaign execution and support post-campaign reviews and retrospectives.
Track planning effectiveness, campaign readiness, and cross-functional execution quality.
Analyze campaign performance and stakeholder feedback to identify opportunities for improvement in GTM planning and integration.
Document best practices and continuously evolve integrated marketing processes, tools, and governance models.
What Makes a Great Candidate:
Bachelor’s degree in Marketing, Communications, Business, or related field.
2–5 years of experience in integrated marketing, campaign planning, go-to-market strategy, or marketing operations.
Strong project management, organizational, and stakeholder management skills.
Excellent written and verbal communication skills with the ability to influence across teams.
Experience developing and executing integrated marketing campaigns across multiple channels.
Ability to translate strategy into actionable plans and operational execution.
What Sets You Apart
Experience in enrollment-driven, seasonal, or cyclical marketing environments.
Experience supporting integrated B2B and B2C marketing initiatives.
Understanding of content strategy, messaging frameworks, and customer journey planning.
Experience working with marketing planning tools, work management systems, or campaign governance processes.
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Who We Are:
CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.
Why You’ll Love CEA CAPA:
Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
We spark growth. We envision a more connected and compassionate world transformed through education abroad.
Industry
International Affairs
Company size
11-50 employees
Founded
1999
Headquarters
Easthampton, Massachusetts
LinkedIn followers
15,763
We spark growth. We envision a more connected and compassionate world transformed through individuals who have traveled, lived, and learned abroad.
We provide U.S. university students with the best value in education abroad, considering affordability, academic relevance, cultural immersion, and support. We are boldly committed to providing the highest quality service to students, their families, and their home institutions as a trusted education partner.
Offices: 3 Ferry St, Studio 2 West, Easthampton, Massachusetts 01027, US
Study AbroadIntern AbroadCustomized Faculty-Lead ProgramsLanguage ProgramsSummer Study AbroadJanuary Study AbroadFall Study Abroadand Spring Study AbroadEducation
How many Creative & Media jobs are open in Phoenix, AZ right now?
There are currently 264 open creative & media positions in Phoenix, AZ listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Creative & Media roles in Phoenix, AZ?
Companies currently hiring include The Honors College at Grand Canyon University, RRD, FOX Carolina News, Senior Resource Group, TEGNA, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Creative & Media jobs in Phoenix, AZ?
Yes — 58 of the 264 open creative & media positions offer remote or hybrid work (14 remote, 44 hybrid).
How do I apply for Creative & Media jobs in Phoenix, AZ?
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