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$56k–$70k/yr
Full-time
bachelor degree
Posted 3d ago
Apply by Sep 9
~37 hrs/week
Responsibilities
The Social Media Content Creator will develop and implement social media strategies across three specific university accounts to drive engagement and brand awareness. Responsibilities include creating multimedia content, managing content calendars, monitoring analytics, and actively engaging with students, faculty, and staff on campus.
Requirements
Candidates should possess strong photography, videography, and video editing skills with a creative and organized approach to content management. A Bachelor of Arts degree is preferred, along with the ability to build relationships and effectively communicate across various academic departments.
Full job description
Overview
The Social Media Content Creator (NYCPM, FCNY, GSSW) at Touro University is responsible for developing, implementing, and managing the social media strategy for three specifiic accounts, including creating content, monitoring messages, competitor analysis, and community activity, to build engagement. This position plays an important role in getting Touro's message and brand out to our target audience. The Instagram (IG) accounts support our SEO efforts and our broader web presence, while also providing dynamic content for the website. The accounts this position is responsible to manage and grow are:
New York College of Podiatric Medicine (NYCPM), a four-year medical college for podiatry. Located on East 124th Street in Harlem.
Foot Center of New York (FCNY), a community-based clinic specializing in lower extremity, foot and ankle care. Located next door to NYCPM on East 124th Street in Harlem.Graduate School of Social Work (GSSW), a graduate master's program for social work with cohorts of students online, and on the Midwood Brooklyn and Times Square campus.
While NYCPM and GSSW focus primarily on prospective students, current students, alumni, faculty, and staff, the FCNY site requires a little bit of a different approach focused on patient engagement, community awareness, and podiatry services. This position is housed in the web department and reports to the Social Media Manager. This role works closely with the Communications department and the individuals there that manage Touro's main social channels, as well as the schools represented.
Responsibilities
Communicate and coordinate with faculty, staff, and students from each school.
Develop a strategy for each Instagram account tailored to the school's audience and objectives.
Maintain a content calendar for each Instagram account ensuring a consistent flow of timely and evergreen content.
Create and curate social media content, inclusive of posts, reels, stories, and highlights, that engages the target audience, including students, alumni, faculty, staff, and potential patients.
Monitor and respond to messages, comments, and inquiries, ensuring appropriate follow up when needed.
Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what's happening on campus.
Engage with students and alumni, liking, commenting, and reposting as necessary and appropriate.
Monitor social media trends and identify opportunities to increase our reach, followers, and influence.
Use social media analytics tools to track and measure the success of social media campaigns, and report findings to the marketing team.
Create videos for Instagram and websites.
Qualifications
Education/Experience
Bachelor of Arts Preferred.
Demonstrated ability to create engaging social media and digital content through professional, academic, freelance, or personal experience.
Demonstrated photography, videography, and video editing skills required.
Knowledge/Skills/Abilities
We're looking for someone who is creative, ambitious, organized, and a relationship-builder. Social media is your medium. You can take a beautiful photo, create a polished video, write an engaging caption, and your hashtags are on the mark, a mix of good keywords and fun. Additionally, we're looking for someone who is/has:
Creative. You have a great visual eye and photography skills. You keep an eye on trends and opportunities for all kinds of content – fun, smart, informative, trendy, etc.
Technical & Analytical Skills. You have excellent video production/editing skills. You are comfortable with/willing to learn social posting management and analytics tools like Sprout Social. You look at the analytics for what is doing well, or not, to find the posts that do better and tailor strategy accordingly. You keep an eye on engagement and growth.
Self-starter. You're comfortable going up to students and introducing yourself to get content. You're eager to build a network of contacts among students, faculty, and staff.
Good communicator. You're adept at reaching out to schools and keep in contact with them to determine what is going on and when you should be on campus to get material.
Organized. You can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed. You're a good juggler who can jump between the different accounts, schools, and programs.
Travel
Travel to campuses is required - Harlem, NY; Midtown Manhattan, NY; Brooklyn, NY.
Maximum Salary
USD $70,000.00/Yr.
Minimum Salary
USD $56,000.00/Yr.
Related keywords
Social MediaContent CreatorInstagramPhotographyVideographyVideo EditingSocial Media StrategyAnalyticsSprout SocialSEOContent CalendarDigital MarketingCommunity EngagementHigher EducationBrand ManagementCommunications
Branch Campus of Touro College, 320 West 31st Street, New York, NY 10001
Industry
Higher Education
Company size
51-200 employees
Founded
1971
Headquarters
Los Alamitos, California
LinkedIn followers
100
A branch campus of Touro College, New York, NY founded in 1998, Touro University International was an independent university located in California. The school focused on distance learning to provide career advancement and preparatory skills needed in a modern job market where students earned undergraduate and graduate degrees online. The university believed that diversity in the workforce made it imperative for students to learn from people from a wide variety of backgrounds. By fostering academic exploration, the university prepared students for real-world challenges that required specialized skills.
Touro University Worldwide's story started with the founding of TUI. Dr. Yoram Neumann and Dr. Edith Neumann established TUI in 1998 where it was the first university in the world to offer a regionally accredited doctorate program online with no residency requirements. It was also attractive to government and military students. Drs. Neumann led TUI for 11 years from 1998 to 2009. During their time, 14,000 students graduated and the university built a catalog of more than 50,000 courses. In 2007, TUI was sold to a private equity group.
Since 2000, the Touro College & University System grew to include international sites in Paris and Berlin, as well as coastal campuses in Los Angeles and Miami. Touro College is accredited by the Middle States Commission on Higher Education, (MSCHE) an agency recognized by the United States Secretary of Education and the Council for Higher Education Accreditation.
TUI was originally accredited as a branch campus of Touro College, New York, NY and was later independently regionally accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).
TUI diploma and transcript requests should be sent to the Touro College, New York, NY Registrar's Office: [email protected] or Telephone: (212) 463-0400.
Offices: 4332 Cerritos Ave, Los Alamitos, California 90720, US
How much do Creative & Media jobs in New York, NY pay?
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