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Full-time
Posted 85d ago
~40 hrs/week
Responsibilities
The role involves building a content engine and designing lifecycle journeys to educate and convert homeowners across various channels. You will translate complex concepts into consumer-friendly language and optimize the entire marketing funnel from onboarding to long-term engagement.
Requirements
Candidates need 3-7+ years of experience in lifecycle or growth marketing and hands-on proficiency with CRMs like HubSpot, Braze, or Iterable. Strong skills in organic content strategy, consumer intuition, and data-driven performance measurement are required.
Full job description
About Base
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About the Role
This is not a traditional content writer role. You’ll combine conversion-focused copywriting with lifecycle architecture to build a content engine that educates, nurtures, and converts homeowners at scale.
You will own content across the entire funnel: email and SMS sequences, landing pages, paid and organic creative, scripts, onboarding flows, newsletters, and more. From there, you’ll design, build, and optimize lifecycle journeys that deepen education, increase conversion, and drive long-term engagement.
If you love writing, operations, testing, and building something category-defining from the ground up, this role is for you.
What You’ll Do
Translate complex concepts into simple, consumer-friendly language.
Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, etc.
Build and optimize lifecycle journeys that improve education and conversion tailored to different audience segments.
Strategize and develop engaging and performing organic content.
Collaborate with design, ops, and sales to drive cohesive messaging.
What You'll Bring
3–7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting at fast-paced companies.
Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.
Exceptional consumer intuition.
Proven ability to create organic content strategies that grow audience and engagement.
Ability to operate cross-functionally and drive outcomes.
Strong organizational and project management skills to coordinate across multiple stakeholders.
Data-driven approach to measure and improve performance.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Our Values
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
Base is building the future of American power.
The grid is the largest, most complex machine in the world. But it’s aging, struggling to keep up with today’s demand, and is unprepared for our electrified future.
Base is modernizing the grid as the first engineering-led, technology-driven power company. We’re deploying a nationwide network of distributed batteries that strengthens critical infrastructure and saves Americans money.
Our team of engineers, operators, creatives, technicians, and electricians design and deploy systems at speed. If you want to tackle the problem that will define this century and shape the future of American energy, now is the time.
Join us.
Offices: Austin, TX, US
Energy ManagementEnergy StorageIndustrialEnergyElectrical DistributionBatteryPower Grid
How many Creative & Media jobs are open in Austin, TX right now?
There are currently 477 open creative & media positions in Austin, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Creative & Media roles in Austin, TX?
Companies currently hiring include Amazon, Fox Television Stations, Bakery Agency, Ulta Beauty, FloSports, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Creative & Media jobs in Austin, TX?
Yes — 172 of the 477 open creative & media positions offer remote or hybrid work (44 remote, 128 hybrid).
How do I apply for Creative & Media jobs in Austin, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.