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Full-time
high school
Posted 47d ago
~40 hrs/week
Responsibilities
Drive distribution, volume growth, and brand visibility within on-premise accounts such as bars, restaurants, and hotels. Manage existing customer relationships while developing new business through strategic prospecting and brand activations.
Requirements
Requires a high school diploma, a valid Texas driver's license, and at least 2 years of beverage alcohol sales experience. Candidates must be 21 years or older and possess strong spirits knowledge and PC skills.
Full job description
JOB DESCRIPTION
Reporting to the Regional Branch Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership.
The Sales Representative enhances brand presence by engaging directly with on-premise decision-makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point-of-sale activation to support overall sales objectives.
MORALES BEVERAGE GROUP VALUES
All-In: Being Accountable; If it’s to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
1. Account Management
Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
Ensure proper pricing, distribution, and inventory levels across assigned accounts.
Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
Travel daily within the assigned territory to support account needs and sales objectives.
2. Sales Execution
Meet or exceed monthly, quarterly, and annual sales goals.
Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
3. Brand Building & Activation
Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
Ensure point-of-sale materials and brand standards are properly executed.
Serve as a brand ambassador for assigned portfolios within the on-premise market.
4. Reporting & Administration
Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
Accurately enter orders, account activity, and notes into the CRM system.
Track incentives, performance metrics, and program execution.
Maintain compliance with company policies and all applicable Texas alcohol regulations.
Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.
BEHAVIOR AND COMMUNICATION EXPECTATIONS
Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
A high level of professionalism and confidentiality is crucial to this role
Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
Being approachable at all times
Being known as a trusted resource for knowledge and guidance
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about MBG and the work we do, from the top - down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions
COMPETENCIES
Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions
PHYSICAL REQUIREMENTS
Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
Requires driving daily to and from customer accounts within assigned territories.
QUALIFICATIONS
21 years or older, High School Diploma or GED
Strong Spirits knowledge preferred
2+ years of beverage alcohol sales experience (On-Premise preferred)
Proven track record in achieving sales goals and executing market programs that support corporate initiatives
Strong PC application skills in Microsoft Office Suite
Ability to manage multiple projects effectively and professionally
Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
Must be proactive, resourceful, and efficient
This position requires attendance at local meetings, local travel and occasional out-of-town travel
Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
Ensure reliable, insured transportation, in accordance with company policy
The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.
Morales Beverage Group (MBG) is a national beverage and spirits distributor focused on bringing high-quality brands to market through disciplined execution and strong local partnerships.
Operating across key markets including Texas, Florida, California, Louisiana, and South Carolina, MBG ensures brands reach retailers and consumers efficiently, compliantly, and with consistency. Our strength lies in local market expertise, trusted relationships, and day-to-day execution at the ground level.
As part of the broader Mexcor organization, MBG drives Hispanic brands through relentless distribution execution, working side by side with retailers and suppliers to outperform in every market we serve.
Offices: 11177 Compaq Center West Dr, Houston, Texas 77070, US