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$38k–$45k/yr
Full-time
28 days annual leave, Long-service reward scheme, Flexible hybrid working, Private health insurance, Life insurance, Company pension scheme
Posted 11d ago
~40 hrs/week
Responsibilities
The TikTok Shop Strategist will own the day-to-day social commerce strategy and client relationships for a portfolio of accounts. They are responsible for launching and maintaining TikTok Shops, delivering commercial reporting, and aligning shop strategy with paid and creative teams.
Requirements
Candidates should have 1-3 years of agency account management or DTC operator experience with a strong background in TikTok commerce. Proficiency in e-commerce platforms like Shopify and the ability to interpret performance data to drive strategic recommendations are essential.
Full job description
Job Title: TikTok Shop Strategist Function: TikTok Shop Dept | Strategy & Client Management Location: Remote (option of working in London or Manchester offices) Job Type: Full-Time Reports To: TikTok Shop Lead Compensation: £38,000-£45,000
About Us:
For You Advertising is the UK’s leading TikTok marketing agency, partnering with ambitious, high-growth brands to master TikTok commerce. As TikTok UK’s preferred partner for ecommerce and DTC, we help brands unlock full-funnel growth; from shop setup to viral content.
As specialists on TikTok, we partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel. As a result, we are the chosen content and performance partners for TikTok UK’s ecommerce, DTC & Shop teams. Dedicated support from TikTok alongside early access to new product features.
We are seeking A-Players to join our team of high-performance marketers. Our mission is to be the UK’s most renowned TikTok marketing agency and we want you to be a part of this journey.
The Role:
Owns the day-to-day social commerce strategy and client relationship for a portfolio of client accounts: communication, success, and satisfaction. Delivers commercial reporting, works with the TTS Lead on client-level strategy, and acts as agency lead to TikTok per client, aligning on category strategy. This is both a strategic and hands-on role. Perfect for someone who lives and breathes eCommerce and TikTok.
For You sits at the intersection of affiliates, creators, and community. We win affiliates before we win customers, drawing on our own proprietary creator community, in-house technology, and creative strategy to build momentum that converts. It's a model built on real commercial signal, not just content volume, and it's what makes us TikTok UK's trusted commerce partner.
Client relationship management
Single point of contact for assigned client accounts
Weekly report authorship and delivery
Monthly Deep Dive authorship and delivery (Growth-tier and above)
Co-ordinate with client teams for continued shop growth opportunities and strategic evolvement.
Sales & Campaign Strategy
Shape sales strategy for the account: promotions, product drops, and shop-led campaigns, working with Commercial Ops and Creative.
Analyse performance metrics to diagnose conversion and engagement bottlenecks, and translate findings into next-step actions.
Align shop strategy with paid and creative teams to ensure one coherent account strategy, not siloed initiatives.
Commercial reporting
Weekly performance snapshot per client
Monthly Deep Dive presentation (Growth-tier and above)
Contribute to QBR preparation (Senior Strategist + TTS Lead own QBR delivery)
Forecast-vs-actual tracking against the onboarding P&L per client
Platform representation
Act as agency lead to TikTok per client: aligning on category strategy, escalation handling, and platform-level opportunities (SKM eligibility, Traffic Boosting deployment, beta access)
Coordinate with Commercial Ops Lead on platform-level incentives
Category strategy
Represent the client's category context in cross-functional discussions
Feed category-level trends into affiliate briefs, GMV Max asset selection, and commercial planning
Affiliate Strategy (Supporting)
Partner with the account's Affiliate Manager to ensure the affiliate programme's messaging, briefs, and creator communication stay consistent with client strategy and brand voice.
Sense-check affiliate performance data with the Affiliate Manager and flag where strategic adjustments are needed.
Ensure affiliate-facing reporting reflects the wider account strategy and ties back to commercial goals.
(Day-to-day affiliate management, creator outreach, and sample requests sit with the Affiliate Manager)
You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce.
28 days annual leave.
Long-service reward scheme, with an additional day of annual leave awarded annually after two years of service.
Flexible hybrid working, including access to our Central London office at The Roundhouse in Camden or Manchester.
Private health and life insurance.
Company pension scheme.
One-month annual work-abroad allowance.
Access to ongoing training, development, and progression opportunities across the Soar Group.
Ideal background
1-3 years’ agency account management or DTC operator experience.
Working knowledge of tools like Shopify, or other eComm platforms.
Background in digital marketing, influencer strategy, or paid social.
Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
Experience with TikTok Creator Marketplace and Shop Affiliate features.
Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools.
Numbers-literate : can read a P&L and explain variance clearly.
Experience managing teams and/or affiliates/influencer programs.
Comfortable interpreting affiliate and attribution data (e.g. Cruva, Triple Whale) to diagnose what's actually driving performance, not just what correlates with it
Understanding of affiliate-first growth models: building creator and affiliate momentum before layering in paid amplification
Familiarity with GMV Max or equivalent paid amplification tools, used to scale proven signal rather than create it
Analytical mindset: able to move from a data point to a clear recommendation, not just a report
Ready to drive the future of TikTok commerce?
Apply now with your CV and a quick note telling us why you’re the one.
For You Advertising is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.
Due to the evolving nature of the business, the job holder may be required to carry out duties that are not detailed within this job description.
Scaling e-commerce businesses through advanced digital marketing strategies.
Industry
Advertising Services
Company size
51-200 employees
Founded
2019
Headquarters
London, England
LinkedIn followers
10,206
We are a multi-award winning e-commerce growth agency that pushes the boundaries of standard marketing techniques.
🏆 The Whalies by Triple Whale 2024 Winner - Agency of the Year
Official partners of:
Meta
TikTok
Klaviyo
Offices: 212 Regent's Park Road, London, England NW1 8AW, GB
E-CommerceDigital MarketingSocial Media MarketingConsultingAdvertisingEmail Marketing