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Full-time
Posted 11d ago
~40 hrs/week
Responsibilities
The Head of Marketing will define and execute Snowflake's marketing strategy for Global Capability Centers and enterprise customers in India. This role involves leading a team to drive integrated marketing programs, executive engagement, and strategic GTM initiatives to accelerate business growth.
Requirements
Candidates must have 15+ years of B2B technology marketing experience with a deep understanding of the Indian GCC landscape. Proven success in leading enterprise marketing teams and managing complex GTM cycles is required.
Full job description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Role Overview
Snowflake is looking for a Head of Marketing, GCC – India to lead Snowflake’s marketing strategy for Global Capability Centers, enterprise customers, and strategic partners across India.
This leader will own the end-to-end GCC marketing agenda, combining enterprise marketing, account-based marketing, partner marketing, executive engagement, thought leadership, and field GTM strategy. The role will help position Snowflake as the data and AI platform of choice for global enterprises operating from India through their GCCs, digital hubs, innovation centers, and transformation teams.
The ideal candidate is a senior B2B technology marketing leader with deep understanding of India’s GCC ecosystem, strong enterprise GTM experience, and a proven ability to drive measurable business impact through integrated marketing programs, executive engagement, and high-performing teams.
Key Responsibilities
Build and own Snowflake’s India GCC marketing strategy aligned to sales, alliances, enterprise accounts, APJ marketing, and global partner priorities.
Define Snowflake’s engagement model for India’s GCC ecosystem, including global capability centers, digital hubs, innovation centers, shared services organizations, and enterprise transformation teams.
Lead a team of Enterprise Marketing Managers and elevate the team from program execution to strategic GTM leadership.
Build a culture of accountability, measurement, commercial ownership, and high-impact storytelling.
Develop integrated marketing plans for priority GCCs, strategic enterprise accounts, industries, and partner-led opportunities.
Create differentiated narratives that connect Snowflake to GCC priorities such as data modernization, AI adoption, analytics transformation, application development, governance, security, productivity, and global operating model transformation.
Build GCC-focused thought leadership programs, executive forums, customer councils, industry events, webinars, workshops, and flagship Snowflake experiences.
Partner closely with sales leadership to drive account engagement, pipeline creation, opportunity progression, and customer expansion.
Design account-based marketing programs for high-priority GCC and enterprise accounts, using account insights, partner intelligence, and industry-specific use cases.
Build co-marketing programs with GSIs, consulting firms, cloud partners, ISVs, and technology alliances to activate joint GCC and enterprise GTM motions.
Manage marketing plans, budgets, agencies, vendors, campaign execution, and partner investments with strong operational discipline.
Establish clear reporting across campaign ROI, account engagement, event performance, executive engagement, partner influence, pipeline contribution, and revenue impact.
Work cross-functionally with sales, alliances, product marketing, demand generation, customer marketing, solution engineering, partner teams, and APJ/Global marketing.
Required Experience
15+ years of B2B technology marketing experience, ideally in cloud, SaaS, data, analytics, AI, enterprise software, consulting, or digital transformation.
Strong experience in GCC marketing, enterprise marketing, field marketing, ABM, partner marketing, alliance marketing, demand generation, or ecosystem GTM.
Deep understanding of India’s GCC landscape, including digital transformation hubs, innovation centers, shared services organizations, global delivery models, and enterprise technology buying centers.
Proven success building marketing programs for large enterprise accounts and complex B2B sales cycles.
Experience developing CXO engagement programs, executive roundtables, account-based campaigns, industry events, and thought leadership platforms.
Experience working with GSIs, consulting partners, cloud providers, technology partners, or ISVs.
Experience leading and developing enterprise & field marketing teams.
Demonstrated ability to connect marketing activity to pipeline, revenue, account engagement, customer expansion, and partner impact.
Ability to operate effectively in a fast-paced, matrixed, high-growth environment.
Key Skills
Strong understanding of the GCC, enterprise technology, and partner ecosystem in India.
Ability to translate technical capabilities into business transformation narratives for senior executives.
Strong executive communication, storytelling, and CXO engagement skills.
Commercial mindset with strong pipeline, revenue, and account-growth orientation.
Strong people leadership with the ability to scale, coach, and elevate high-performing teams.
Ability to build integrated GTM plans across sales, partners, alliances, and marketing.
Strong analytical approach to campaign performance, attribution, ROI, budget management, and investment decisions.
Ability to balance strategic leadership with hands-on execution.
Strong ownership, collaboration, operational discipline, and stakeholder management.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
**Snowflake is proud to be the Official Data Collaboration Provider for LA28 and Team USA.**
Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud.
Offices: The Cloud, US · 200 Barangaroo Ave, Tower One, Suite 23.01, Sydney, New South Wales 2000, AU · 207 Old Street, 14th Floor, London, England EC1V 9NR, GB · Stresemannstraße 123, Berlin, 10963, DE · Gustav Mahlerlaan 300-314, Amsterdam, North Holland 1082, NL
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