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Manage and optimize paid media campaigns across Google Ads and LinkedIn Ads to drive B2B lead generation and conversions. Collaborate with marketing and sales stakeholders to execute integrated campaigns and provide data-driven performance insights.
Requires hands-on experience in B2B paid advertising, specifically with Google Ads and LinkedIn Ads. Candidates should possess strong analytical skills and proficiency in marketing tools like GA4 and Salesforce.
Outpost24 is hiring a Paid Media Specialist (within B2B SaaS) to join our growing team in Europe (remote)!
We are looking for a self-driven Paid Advertising Specialist to support the execution, optimization, and performance of paid media campaigns across key B2B channels, with a primary focus on Google Ads and LinkedIn Ads.
Working closely with Marketing Managers, Product Marketing, content teams, and external partners, you will help drive lead generation, account-based marketing (ABM) initiatives, and campaign performance across the customer journey.
This role is ideal for a hands-on paid media specialist who enjoys execution, optimization, reporting, and continuous performance improvement in a fast-growing B2B environment
Please note that this role is an independent contractor position (not a direct employee role). You will be required to invoice Outpost24 on a monthly basis.
As a Paid Media Specialist your key responsibilities will include:
Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and other performance marketing channels to drive B2B lead generation and conversions.
Support campaign strategy, planning, setup, execution, and performance measurement in alignment with demand generation objectives.
Implement and optimize Account-Based Marketing (ABM) and highly targeted campaigns, primarily on LinkedIn.
Continuously optimize targeting, bidding strategies, ad creative, and campaign performance to maximize ROI, conversion rates, and lead quality.
Monitor campaign performance, analyse results, and provide data-driven recommendations to improve campaign effectiveness.
Maintain campaign tracking, attribution, and reporting best practices across paid media channels, ensuring accurate performance insights.
Work closely with Marketing Managers, Product Marketing, and Sales stakeholders to execute integrated campaign initiatives.
Collaborate with content, design, and external agency partners to ensure the timely delivery of campaign assets.
Ensure strong cross-functional communication and alignment while Marketing Managers retain budget ownership.
Your profile:
To be successful in this role, you come with:
Hands-on experience deploying paid advertising strategies and campaign in paid media platforms, particularly with Google Ads and LinkedIn Ads.
Experience developing and executing B2B paid advertising strategies focused on lead generation and conversion growth.
Strong analytical skills, with experience using campaign data to drive performance improvements and conversion growth.
Experience with marketing tools such as Google Analytics 4 (GA4), Google Tag Manager, and Salesforce.
Strong project management skills and the ability to coordinate multiple campaigns and stakeholders.
Experience working cross-functionally with Marketing, Product Marketing, Content, and external agency partners.
Excellent communication skills in English, both written and spoken.
Experience in a B2B SaaS and/or technology environment (non ecommerce).
What sets you up for success:
Proactive, hands-on, and comfortable taking ownership.
Highly organized with strong attention to detail.
Data-driven, curious, and focused on continuous improvement.
Collaborative and confident working with diverse stakeholders.
Adaptable and comfortable in a fast-paced environment.
Eager to learn new tools, platforms, and marketing techniques.
But what’s in it for you?
In return for your efforts, we can offer you:
A flat organizational structure with a high degree of autonomy, where you are not just a number, combined with the flexibility of working fully remotely across Europe. You will join a work environment that offers a steep learning curve and enables you to make real tangible impact!
The opportunity to be part of a fast-growing and fun European cybersecurity company!
This role offers hands-on ownership, visibility across the marketing organization, and the opportunity to directly impact paid performance and owned channel growth. You will work closely with senior marketing leadership while gaining exposure to multi-channel B2B marketing execution in a highly sought-after industry, cybersecurity.
And so much more!
Sounds like you? Then apply today!
Don’t fulfil all the criteria? At Outpost24, we're dedicated to building a diverse and inclusive workplace, where attitude, values, and willingness to learn are valued above all. So, if you're excited about this role but your professional experiences don't completely align with what we're looking for, we encourage you to apply anyway.
Outpost24 is a leading global provider of cybersecurity solutions, encompassing two specialized divisions to deliver comprehensive exposure and access management. The company helps thousands of organizations worldwide proactively identify, manage, and reduce cyber risk across their entire digital and human attack surface. This is achieved through the combined expertise of Outpost24, the Attack Surface Management division focused on holistic Exposure Management, and Specops, the Identity and Access Management provider specializing in world-class Identity and Password Security solutions. Founded in 2001 and headquartered in Sweden, Outpost24 operates globally with 12 offices worldwide, including in the US, UK, France, Belgium, Spain and Israel. For more information, visit https://outpost24.com. If you want to work for Outpost24 visit http://outpost24.com/careers/
Offices: Blekingegatan 1, Karlskrona, Blekinge County 371 57, SE · Strawinskylaan 257, Amsterdam, North Holland 1077 XX, NL · Gammel Kongevej 60, Frederiksberg, Copenhagen 1850, DK · 2 Stephen Street, London, England W1T 1AN, GB · 950 Route Des Colles Les Templiers, CS30505, Biot, Sophia Antipolis 06410, FR
