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Barcelona, Catalonia, Spain · Hybrid
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Lead the global SEO and AEO strategy to drive organic growth, visibility, and business impact across Gartner's digital ecosystem. Manage a team of associates while collaborating with cross-functional stakeholders to optimize site architecture and AI-driven discovery.
Requires over 10 years of SEO experience and 5+ years of leadership experience in enterprise environments. Must possess deep technical expertise in search algorithms, AEO/GEO concepts, and proficiency with tools like BrightEdge, Ahrefs, and GA4.
Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner’s search strategy.
This role owns end-to-end SEO performance across Gartner’s digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable business impact. The Director will also establish and advance Gartner’s Answer Engine Optimization (AEO) capabilities, ensuring visibility across both traditional search engines and emerging AI-driven discovery platforms.
This is a leadership role requiring strong operational rigor, technical depth, and the ability to connect SEO/AEO performance to enterprise business outcomes and executive priorities.
Lead Team, Execution & Stakeholder Engagement
Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution
Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders
Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject matter expert advising stakeholders across the organization
Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations
Own SEO & AEO Strategy
Define and lead Gartner’s SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growth
Lead the adoption and scaling of AEO best practices and frameworks, optimizing for AI-driven discovery and evolving search behaviors
Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner’s topical authority and recognition
Build and scale SEO/AEO processes, frameworks, and governance across the enterprise
Lead complex, cross-functional SEO/AEO initiatives, including site architecture improvements, migrations, and platform changes
Drive Analytics, Reporting & Insights
Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations
Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights
Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance
Drive a test-and-learn culture, implementing experimentation frameworks to validate and scale new SEO and AEO tactics
10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments
5+ years of experience leading and developing high-performing SEO or digital marketing teams
Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue)
Deep expertise in technical SEO, search algorithms, and modern SERP and AI-driven search features
Experience with AEO/GEO concepts, including optimizing for AI-generated answers, conversational search, and entity-based discovery
Advanced analytical capabilities, with experience building measurement frameworks and delivering executive-level insights
Proficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4)
Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data
Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders
Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
Collaborative, team-oriented culture that embraces diversity
Professional development and unlimited growth opportunities
#GSSO
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At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.
It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].
Job Requisition ID:111912By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.
Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy
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We deliver actionable, objective business and technology insights. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. Our unrivaled combination of business and technology insights steers clients toward the right decisions on the issues that matter most. As a $6.5 billion company, with over 20,000 associates, and a member of the S&P 500, we are an objective partner with 13,000+ client enterprises in ~90 countries and territories — across every major function, geography, industry and market sector — and boast 45+ years of experience providing insights and expert guidance to client enterprises worldwide. To learn more about how we guide the leaders who shape the world, visit gartner.com. Gartner, Inc. (NYSE: IT) Community guidelines: https://gtnr.it/3tceMrU Hot Topics Across the C-Suite LinkedIn Newsletter: https://gtnr.it/4c56S97
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