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$120k–$150k/yr
Full-time
Healthcare reimbursement, Paid time off, Group health plan, 401(k)
Posted 4d ago
~40 hrs/week
Responsibilities
The Senior Director of Marketing will own the portfolio-wide marketing strategy, budget, and execution to drive profitability and revenue growth. They will lead demand generation, performance marketing, and call center operations while ensuring alignment between marketing, sales, and brand leadership.
Requirements
Candidates must have 8+ years of marketing leadership experience with a strong background in direct response and multi-million dollar budget management. Experience in the home improvement or consumer services industry is required, along with proven analytical skills and the ability to lead cross-functional teams.
Full job description
Senior Director of Marketing
We're hiring a Senior Director of Marketing at D5 Capital Holdings, and it's one of the strongest marketing seats open in home services right now: a multi-million dollar budget, a growing multi-brand portfolio, and a seat on our executive leadership team, with real room to shape where the function goes next.
Portfolio Overview
D5 Capital Holdings is a private equity-backed holding company growing best-in-class home services brands: StruXure, leader in motorized pergolas and smart outdoor living; K&H Home Solutions, a 70-year name in Colorado exterior remodeling; K&H Painting Professionals, which joined the portfolio in 2025; and the rest of our growing portfolio, across Colorado, Georgia, and Utah. Our vision: restore faith in home improvement. Our mission: be fair, earn trust, do good work. We give each company the backbone to scale without losing the craftsmanship and relationships that built its reputation, and we're looking for driven professionals to build the systems and growth behind our bottom line.
About the Role
You'll own marketing strategy and execution across the entire D5 portfolio: a multi-million dollar budget and the teams behind demand generation, performance marketing, tradeshow strategy, and lead conversion, including the shared services call center. As marketing partner to each entity's General Manager, you'll translate portfolio-wide strategy into market-level execution. The operating rhythm you set holds marketing, sales, operations, and brand leadership accountable to one outcome: profitability, not just activity. Call center performance sharpens through both AI-enabled tools and dedicated human effort, measured by the portfolio's ability to turn demand into profitable revenue.
This role is open to candidates located within commuting distance of Arvada, CO or Alpharetta, GA.
What You'll Do
Set marketing strategy and own the multi-million dollar portfolio budget, driving ROI and profitability across all markets
Manage and develop the marketing team, overseeing the call center so leads are worked, closed, and converted
Shift focus from impressions and brand awareness to direct response: actions, leads, and conversions
Own the lead-to-revenue pipeline, managing CPL and channel mix to prioritize profit per lead over volume
Own lead quality and scoring to focus call center capacity on the best-fit leads
Balance promotions and pricing strategy to protect margin
Serve as the marketing lead for each entity's GM, aligning lead volume and quality with field capacity and margin
Identify cross-sell opportunities across portfolio brands to grow household-level value
Own the data: building and running the scorecards that hold marketing, sales, and call center teams accountable across lead volume, CPL, conversion, and profitability by channel and market
Develop and optimize direct response campaigns across paid media, digital, and other channels
What You Bring
Required:
Experience in home improvement, outdoor living, or a related consumer services industry
8+ years of marketing leadership experience, with a strong track record in direct response marketing
Experience owning multi-million dollar budgets, with accountability to profitability
Experience overseeing or working closely with a call center or lead-conversion function
Deeply analytical, with a track record of owning the data and scorecards that drive accountability across marketing, sales, and call center teams
Experience marketing across multiple markets, regions, or a multi-brand portfolio
Proven ability to lead marketing teams and hold them accountable to results
A player-coach mindset: strategic one moment, hands-on the next; no task too big or too small
Experience with CRM or lead-tracking platforms (e.g., i360 or similar systems)
Why This Role Stands Out
This is an executive team seat with direct influence over how a fast-growing portfolio scales. You'll own a meaningful budget and the autonomy to build a direct-response, revenue-driven marketing engine, with your results and bonus tied to the bottom line. You'll join executives across HR, Finance, IT, and Operations, working alongside sales and brand leadership to drive shared profitability rather than operate in a silo.
Compensation
$120,000–$150,000 base salary, commensurate with experience
Bonus potential based on performance and KPIs
Healthcare reimbursement
Paid time off
Coming in 2027: Group Health Plan + 401(k)
Work Location:
In-Person, Arvada, CO OR Alpharetta, GA Office
Application Deadline:
Applications will be accepted on an ongoing basis until the position is filled––there is no hard deadline.
We are investors in Character. We invest our capital and more importantly our time in individuals of the highest caliber with a shared vision and dream of entrepreneurialism. We are a privately funded family oriented business currently focused on the Consumer Services/Home Improvement Industry.
We are actively seeking new ownership partnerships with middle/late career high-achievers, as well as, developing early career emerging leaders who share our passion to chart our own path and have full control over our personal and professional futures. We have a proven quick start model that can be replicated in any U.S. market.
If you are curious what this may look like for you and your family, and how we may have alignment toward a shared vision please DM our CEO, Lee Diamond for a completely confidential and casual initial conversation. Lee is a great example that no matter your life experiences, personal achievements, career successes, or setbacks, it’s never too early or too late to live your true entrepreneurial passion and it is his mission through D5 Capital to help others follow a similar path…