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Full-time
bachelor degree
Posted 7d ago
~40 hrs/week
Responsibilities
The Senior Field Marketing Specialist is responsible for executing high-impact field marketing programs and events to drive pipeline and revenue in the East region. This role involves coordinating cross-functional efforts, managing event logistics, and partnering with sales teams to ensure effective market execution.
Requirements
Candidates must have at least 4 years of experience in B2B or field marketing with a proven track record in event planning and regional program support. A bachelor's degree is required, along with strong project management skills and the ability to work effectively in a fast-paced, cross-functional environment.
Full job description
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Position Summary The Senior Field Marketing Specialist (East) at Motive is responsible for executing high-impact field marketing programs that drive pipeline, support revenue goals, and strengthen engagement with prospects and customers across priority Eastern regions. This role is designed for a strong operator who can manage events, coordinate cross-functional programs, and help bring go-to-market strategies to life through effective in-market execution tailored to the East region.
This individual plays an important role in supporting Motive’s field marketing efforts by delivering exceptional event experiences, managing campaign logistics, and partnering closely with East Coast Sales leaders and broader Marketing stakeholders. The role requires strong project management, attention to detail, adaptability, and the ability to manage multiple initiatives in a fast-paced environment.
Key Responsibilities
Regional Execution: Support the planning and execution of field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
Event Management: Execute regional events, trade shows, hosted experiences, customer programs, webinars, sponsorships, and other market-facing initiatives aligned to regional business priorities.
Stakeholder Alignment: Partner closely with Field Marketing leadership, East Sales teams, Demand Generation, Product Marketing, Customer Marketing, and other cross-functional teams to ensure program alignment and execution excellence.
Logistics & Operations: Manage event logistics including timelines, vendors, registration processes, attendee communications, on-site coordination, and post-event follow-up.
Campaign Localization: Help localize and activate campaigns for specific East sub-regions, industries, accounts, or target audiences.
Sales Enablement: Coordinate sales enablement and attendee engagement activities before, during, and after events to improve program effectiveness across the East sales org.
Performance Tracking: Track program performance and provide reporting on key metrics such as registrations, attendance, engagement, meetings, pipeline influence, and follow-up progress.
Admin & Support: Support budget tracking, invoice processing, and vendor management for assigned programs and events.
Process Improvement: Maintain project plans and execution workflows to ensure field marketing initiatives are delivered on time, at a high standard, and contribute to scalable playbooks.
Collaboration: Serve as a reliable point of coordination across internal teams and external partners to keep programs on track and aligned to goals.
Required Experience and Qualifications
4+ years of experience in B2B marketing, field marketing, event marketing, campaign execution, or go-to-market program support.
Strong experience planning and executing events, regional marketing programs, or customer-facing initiatives in fast-paced environments.
Proven track record supporting regional sales teams (experience supporting multi-regional sales territories is a plus).
Demonstrated ability to manage multiple workstreams and deliver high-quality execution against deadlines.
Experience working cross-functionally with Sales, Marketing, and other go-to-market teams.
Strong organizational, communication, and project management skills.
High attention to detail and ability to solve problems quickly in dynamic environments.
Analytical mindset with the ability to track results and apply learnings to future programs.
Ability to balance independent execution with close collaboration across teams.
Bachelor’s degree required; equivalent experience may be considered.
Familiarity with field marketing operations, event technology, lead management, and post-event follow-up processes.
Experience supporting account-based marketing (ABM) or sales-aligned campaign execution.
Exposure to SaaS, technology, logistics, operations, or related B2B industries.
Experience working in high-growth environments with rapidly evolving priorities.
Core Competencies
Field marketing execution
Event planning and coordination
East region program support
Cross-functional collaboration
Regional Sales partnership
Project management
Vendor and budget coordination
Communication and organization
Performance tracking and reporting
Adaptability and operational excellence
Success Measures
Success in this role is defined by the ability to:
Deliver high-quality events and field marketing programs that create strong prospect and customer engagement across the East region.
Support regional pipeline generation and opportunity progression through effective in-market execution.
Build strong working relationships with East Sales and broader Marketing stakeholders.
Improve operational consistency and efficiency across field marketing programs.
Execute multiple initiatives simultaneously while maintaining quality, responsiveness, and attention to detail.
Role Impact
This role helps Motive show up effectively in market by turning field marketing strategy into well-executed programs and customer experiences. Through strong coordination, reliable execution, and close partnership with East go-to-market teams, the Senior Field Marketing Specialist helps drive engagement, support growth goals, and strengthen Motive’s field marketing presence in the East.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
We are Motive, a full service marketing agency designed to do things differently.
Industry
Advertising Services
Company size
11-50 employees
Founded
2019
Headquarters
Surrey, Woking
LinkedIn followers
1,299
At Motive, we deliver impactful solutions that resonate. Founded in early 2019 by a team passionate about marketing, we thrive on collaborating with diverse clients and tackling a variety of fascinating projects. Our concierge model strips away the bulk of a traditional agency, making us both nimble and cost-effective.
Our expert team of marketing, digital, and creative professionals excels in both digital and print realms. We tailor our services to fit your needs—whether you require a comprehensive brand and design transformation, engaging copy, an elegant brochure, or a detailed website audit and refresh. Our expertise allows us to scale our services to meet your demands, ensuring we adapt seamlessly to your project’s scope.
We take pride in the strong relationships we’ve built with our clients, consistently surpassing their expectations with memorable, creative, and intelligent strategies, fully engaging with each unique challenge they present.
How many Transportation jobs are open in Nashville, TN right now?
There are currently 1,130 open transportation positions in Nashville, TN listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Transportation roles in Nashville, TN?
Companies currently hiring include Amazon, Metropolis Technologies, Premium Velocity Auto DBA Jiffy Lube, Vanderbilt University Medical Center, Metropolitan Nashville Airport Authority, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Transportation jobs in Nashville, TN?
Yes — 105 of the 1130 open transportation positions offer remote or hybrid work (21 remote, 84 hybrid).
How do I apply for Transportation jobs in Nashville, TN?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.