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Skills: Performance marketing, Generative AI, Growth strategy, SEM, Paid media
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Research Engineer / Research Scientist - Personal AGI, Personalization
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$185k–$250k/yr
Full-time
Equity, Competitive benefits package, Flexible time off policy, Parental leave
Posted 5d ago
~40 hrs/week
Remote in New York, New York, United States, San Francisco, California, United States
Responsibilities
The Head of AI Ads will define and lead the company's generative advertising product line by creating frameworks for budget allocation and content optimization across LLM platforms. They will also partner with marketing executives to execute high-velocity experiments and establish AirOps as a thought leader in the AI search ecosystem.
Requirements
Candidates must have 6+ years of experience in performance marketing, growth, or digital advertising with a proven track record in high-scale environments. Strong analytical skills, a deep understanding of AI-native discovery, and the ability to thrive in ambiguous, 0-to-1 environments are essential.
Full job description
About AirOps
AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running.
Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search.
Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.
The Role
We are hiring a Head of AI Ads to define, invent, and lead this emerging new product line. You will be AirOps’ principal authority on generative ads, building the foundational playbooks for how the world's top brands deploy capital across LLM-driven discovery channels. Equal parts category-defining strategist, growth systems engineer, and 0 to 1 operator, you will sit at the tip of the spear: converting early market signals into scalable product motions and teaching the industry how to win in the post-search era.
If you are a high-level performance marketing leader, growth operator, or founder who is eager to invent the future of digital advertising from scratch, this is your platform.
What you’ll do
Category Blueprint & Strategy: Define AirOps’ playbook for AI-native advertising, creating the definitive frameworks for budget allocation, paid placements, organic authority, and content optimization across LLM platforms.
Customer Growth Architecture: Partner directly with marketing executives and growth teams to map out early-adopter strategies, evaluating channel tradeoffs, testing mechanisms, and full-funnel ROI.
0-to-1 Experimentation Engine: Design and execute high-velocity quantitative experiments across emerging AI platforms to decode auction dynamics, recommendation algorithms, conversion triggers, and attribution models.
Paid & Organic Convergence: Bridge the gap between performance marketing and AI Engine Optimization (AEO), guiding brands on when to leverage structured data, authority-building, or direct paid placements.
Industry Thought Leadership: Serve as the public face and key voice of AirOps in the AI Ads ecosystem: publishing insights, educating executive buyers, and shaping market perception around the future of discovery.
Product & Practice Building: Translate front-line customer learnings and experimental results into repeatable product specs and scalable go-to-market service motions.
What you bring
Spiked Performance & Growth DNA: Proven track record leading high-scale performance marketing, SEM, or paid media teams with deep mastery of auction mechanics, bidding logic, targeting, and multi-touch attribution.
6+ years experience in performance marketing, growth, digital advertising, or related relevant fields at high growth startups.
First-Principles Innovator: A history of pioneering new, unproven channels or markets before standard playbooks existed. You thrive in complete ambiguity and create order out of noise.
Holistic Growth Instincts: Sharp strategic judgment across both paid and organic levers. You view discovery as an integrated ecosystem, not just a series of isolated ad buys.
Quantitative Rigor: Strong analytical instinct with a data-first approach to budget allocation, unit economics, incrementality, and performance measurement.
AI & Search Curiosity: Deep, active fascination with AI-native discovery, LLM evolution, and answer-engine landscapes (ChatGPT, Perplexity, Gemini, Claude, etc.).
Category-Building Energy: High-bandwidth communicator with executive presence, passionate about establishing a new industry discipline at the intersection of AI, performance marketing, and brand growth.
Our Guiding Principles
Extreme Ownership
Quality
Curiosity and Play
Make Our Customers Heroes
Respectful Candor
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
AirOps is the growth platform for AI search and AEO.
Buyers now skip the website and go straight to the prompt, so the story AI engines tell about your brand is your most important marketing asset. AirOps gives enterprise marketing teams one system to see how they show up across ChatGPT, Gemini, Perplexity, and Google AI, act on the most important opportunity areas, and measure what moves. The difference is action at scale: Quill, the AI agent at the center of AirOps, turns insights into published work no team could produce alone, drafting, refreshing, and monitoring content against your brand with humans in the loop. Your team sets the strategy. Quill runs the execution.
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