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Skills: Conversion Rate Optimization, WordPress, Google Ads, A/B Testing, Copywriting
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Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$100k–$135k/yr
Full-time
Health insurance, Dental insurance, Vision insurance, Discretionary paid time off, 11 holidays, 2 floating holidays
Posted 46d ago
~40 hrs/week
Remote in United States
Responsibilities
The manager will design, build, and optimize high-performing WordPress landing pages to drive lead generation and improve Google Ads performance. They will also lead A/B testing initiatives and leverage AI tools to enhance conversion rates and user experience.
Requirements
Candidates must have 5+ years of experience in conversion rate optimization and expert-level proficiency in WordPress landing page development. A strong background in Google Ads, data-driven experimentation, and copywriting is required to succeed in this role.
Full job description
At FirmPilot, we're redefining how law firms grow through AI powered marketing. We combine cutting edge technology with world class digital marketing to help law firms generate more qualified leads, signed cases, and measurable business growth.
We're looking for an experienced Director/Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing pages that convert.
Every click matters. Every second of page load matters. Every headline, call to action, and form field matters.
If you're obsessed with turning paid traffic into qualified leads through data driven experimentation, exceptional user experience, and relentless optimization, we'd love to meet you.
What You'll Do
Own Landing Page Performance and the recipe of our AI creates and Optimizes Landing Pages
Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI.
Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance.
Drive Google Ads Quality Score
Partner closely with our Paid Media team to improve Google Ads Quality Score by optimizing:
Landing Page Experience
Ad Relevance
Expected Click Through Rate
Your work will directly impact campaign performance, cost per click, and lead generation.
Increase Conversion Rates
Continuously improve every stage of the user journey by optimizing:
Headlines
Value propositions
Calls to action
Forms
Mobile experience
Trust signals
Social proof
Conversion paths
Success is measured by generating more qualified leads while lowering acquisition costs.
Build a Testing Culture
Develop and execute ongoing A/B testing initiatives across landing pages and conversion funnels.
You'll create hypotheses, launch experiments, analyze results, and implement winning strategies backed by data.
Write High Converting Copy
Create persuasive landing page copy that aligns with search intent and motivates users to take action.
You'll write and optimize:
Headlines
Supporting copy
Benefit statements
Calls to action
Microcopy
Conversion messaging
Measure Everything
Own the reporting behind landing page performance.
Monitor and improve:
Conversion Rate
Cost Per Lead
Qualified Lead Rate
Google Ads Quality Score
Landing Page Experience
Core Web Vitals
Cost Per Signed Case
You understand that meaningful business metrics matter more than vanity metrics.
Leverage AI
Use AI as a force multiplier throughout your workflow.
Examples include:
Copy creation
Landing page development
Competitor analysis
CRO audits
Voice of Customer research
A/B testing ideas
Workflow automation
We're looking for someone who already uses tools like Claude and ChatGPT to work smarter while maintaining exceptional quality.
What We're Looking For
Required Qualifications
5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing.
Expert level experience building and optimizing WordPress landing pages.
Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance.
Experience improving conversion rates through structured experimentation and A/B testing.
Strong copywriting skills with a focus on lead generation.
Experience using Google Analytics 4 and Google Tag Manager.
Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms.
Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices.
Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg.
Comfortable working with developers, designers, and paid media specialists.
Authorized to work in the United States.
Preferred Qualifications
Experience working with law firms or legal marketing.
Experience supporting other high value lead generation industries including healthcare, dental, financial services, or home services.
Experience with CallRail, CallTrackingMetrics, or WhatConverts.
Experience with VWO, Optimizely, Convert, or other experimentation platforms.
Experience using Claude as part of your daily workflow.
Familiarity with offline conversion tracking and advanced Google Ads optimization.
What Success Looks Like
Within your first year, you'll:
Increase landing page conversion rates across our paid search campaigns.
Improve Google Ads Landing Page Experience and overall Quality Scores.
Reduce cost per lead while increasing lead quality.
Build scalable landing page frameworks supporting multiple legal practice areas.
Establish a repeatable experimentation process that continually improves marketing performance.
Become the internal subject matter expert for conversion optimization.
Why Join FirmPilot?
You'll join one of the fastest growing AI companies transforming legal marketing.
You'll have the opportunity to own a critical growth function, work alongside a highly talented team, and directly influence how thousands of prospective clients discover and engage with law firms across the country.
If you thrive in a fast paced environment, enjoy solving complex marketing challenges, and are passionate about measurable business impact, you'll fit right in.
How to Apply
We're looking for proven results, not buzzwords.
Please include:
Your resume or LinkedIn profile.
A portfolio showcasing landing pages you've built and optimized.
Two to three case studies highlighting measurable improvements in conversion rates, cost per lead, Quality Score, or overall campaign performance.
A brief overview of how you incorporate AI tools, including Claude or ChatGPT, into your CRO, copywriting, or landing page workflow.
Candidates with demonstrated success improving conversion performance in highly competitive paid search environments will receive priority consideration.
Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $100,000 to $135,000 annually.
In addition to base salary and commission, FirmPilot offers:
100% premium cost for employee: health, dental, and vision coverage
Discretionary paid time off
11 holidays observed, and 2 floating holidays
Fully remote work environment
Related keywords
WordPressConversion Rate OptimizationCROGoogle AdsLanding PageA/B TestingCopywritingGoogle Analytics 4Google Tag ManagerCore Web VitalsElementorBricksGutenbergAIClaudeChatGPT
AI and data-driven marketing that gets firms better clients, faster. Creating content optimized to outrank competitors.
Industry
Marketing Services
Company size
11-50 employees
LinkedIn followers
13,275
Total funding
$31M
FirmPilot is the first AI-driven marketing platform for law firms that intelligently suggests marketing tactics & generates high-quality content to get more cases on autopilot.
We help law firms generate more high-intent leads using AI, automations, and real-time data. No templates. No static strategies.
Traditional SEO targets keywords. We target signals. The searches that indicate someone is ready to hire, not just browsing.
Traditional reporting shows traffic. We show ROI. Leads that became consultations. Consultations that became cases.
More retained cases. Less wasted spend. FirmPilot turns your marketing into a growth system that actually scales.
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