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Lead the design and implementation of scalable AI/ML and decision automation systems for Candy Crush Saga. The role involves unifying fragmented AI approaches into reusable technical foundations to improve player experiences and experimentation speed.
Requires deep expertise in shipping production AI/ML systems, specifically in personalization and causal inference. Candidates must demonstrate strong technical leadership and the ability to influence architectural direction across multiple teams.
Candy Crush Saga | King
Are you motivated by building the shared decisioning foundations for how a live game learns, experiments, and adapts at scale?
Join King as a Senior Principal AI/ML Engineer in the Decision Automation team for Candy Crush Saga. In this role, you will help turn fragmented AI/ML and decisioning approaches into scalable, production-grade systems that support faster experimentation, safer adaptation, and more coherent player experiences across the game.
This is a hands-on senior technical leadership role. You will shape direction through architecture, code, prototyping, design reviews, and deep technical judgment. We are not looking for a strategy-only leader. We are looking for someone who can build, simplify, and connect complex systems across team boundaries.
The Role
You’ll join the Decision Automation team within Candy Crush Saga: a cross-functional AI/ML team working closely with product, analytics, engineering, game teams, and central platform partners to enable faster, smarter, and more player-centric decisions across the game.
Our mission is to accelerate Candy’s learning loop by automating insight generation, experimentation, and adaptation at scale. This role is central to helping define and build the shared architecture needed to make decision automation more scalable, reliable, and reusable across Candy.
The team works across areas such as:
Causal inference and simulation capabilities usable by product teams
Generalized automated decisioning systems across multiple game features
Orchestration across ML systems to reduce conflicting treatments and coordination overhead
With hundreds of millions of players, the systems you help shape will operate at significant scale and influence core player-facing decisions across Candy Crush Saga.
What You’ll Do
Influence technical direction across Candy Crush Saga in AI/ML and decisioning through credibility, clarity, and delivery
Stay hands-on through meaningful production coding, technical prototyping, and implementation work on critical paths
Set a high bar for production AI/ML engineering, including reliability, observability, maintainability, and quality of execution
Mentor senior engineers and raise the standard of technical judgment, design quality, and cross-team collaboration
Lead the shared architecture for AI/ML and automated decisioning systems used across multiple components in Candy Crush Saga
Help unify fragmented approaches into reusable technical foundations that improve consistency, speed, and scalability
Partner with product and game teams to turn high-value opportunities into reusable capabilities rather than one-off solutions
What You Bring
Deep AI/ML Expertise
Deep experience building and shipping production AI/ML systems with meaningful business impact
Strong applied expertise in areas such as personalization and causal inference
Track record of connecting AI/ML methodology with real production guardrails, constraints and operational use
Technical Leadership
Proven ability to influence technical direction across teams through credibility, clarity, and execution
Experience defining shared patterns, technical standards, or architectural direction in complex environments
Ability to lead senior-level technical discussions with substance and precision
Communication and Collaboration
Excellent communication skills, with the ability to explain complex technical ideas clearly to both technical and non-technical audiences
Proven ability to influence across departments and align teams around shared technical direction
Strong mentoring capability, especially with senior engineers and technical leaders
Comfortable representing technical work in high-visibility forums, internally and externally
Product and Cross-Functional Collaboration
Able to shape product bets through technical insight and co-create reusable capabilities with cross-functional partners
Effective working across engineering, analytics, product, and platform teams
Strong judgment in translating business goals into scalable technical systems
Nice to Have
Experience with large-scale experimentation platforms, personalization systems, or decisioning infrastructure
Familiarity with game technology, player-facing optimization, or content adaptation systems
Experience reducing fragmented or bespoke ML workflows into shared technical foundations
Locations:
Stockholm, Barcelona and London
With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.
Connecting brands and players with fan-first integrated advertising experiences across gaming platforms.
As a gateway to entertainment, Xbox brings marketers closer to the world’s most engaged gaming audiences through media solutions across mobile, console, and PC. As part of Microsoft Advertising, we connect advertisers to premium gaming environments spanning Xbox, King, and Microsoft Casual Games, reaching hundreds of millions of players globally. Our offering blends immersive gameplay, data-driven insights, and creative excellence to help brands drive meaningful attention and measurable impact. Backed by the strength of Xbox and the scale of Microsoft, we enable modern marketers to show up authentically in play. Formerly Activision Blizzard Media, our organization joined Microsoft through the 2023 acquisition, expanding our portfolio to include celebrated Xbox and Microsoft Gaming franchises.
Offices: New York City, NY, US · New York, NY 10010, US
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