About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we cr…
Skills: Lifecycle Marketing, CRM, Growth Marketing, Marketing Automation, Data Analysis
About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we cr…
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About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we cr…
About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we cr…
Expression of Interest: Enterprise & Strategic Account Executive
Austin, Texas, United States · Hybrid
Senior+$476M raised
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Hardware Reliability Engineer, Global Hardware Reliability Engineering
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Business Operations Program Manager, Data Center Tech
Austin, Texas, United States · On-site
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Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$176k–$220k/yr
Full-time
Equity, Inclusive Healthcare Package, Mentorship, Professional Development Events, Flexible Time Off, Equipment Provision
Posted 15d ago
~40 hrs/week
Responsibilities
Design and execute multi-channel lifecycle campaigns to drive user activation, adoption, and retention for developers and enterprise customers. Partner with product and data teams to optimize customer journey maps and implement automated, data-driven workflows.
Requirements
Requires 4+ years of experience in lifecycle or growth marketing within SaaS or B2B technology. Proficiency in marketing automation tools like HubSpot or Braze and analytics platforms like Amplitude or Mixpanel is essential.
Full job description
About Vercel:
Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.
For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.
Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.
We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.
About the Role:
As a Growth Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products.
You’ll partner closely with the Growth Product Team, Demand Generation, Product Marketing, Data to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.
What You Will Do:
End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.
Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.
Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences.
About You:
4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers.
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.
Benefits:
Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $176,000 - $220,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
Agentic Infrastructure for every app and agent.
Creators of AI SDK, Next.js, Turborepo, and v0.
Industry
Software Development
Company size
501-1,000 employees
Founded
2015
Headquarters
San Francisco, California
LinkedIn followers
249,508
Total funding
$863M
Vercel is the platform where humans and AI agents build, ship, and scale software together. Trusted by OpenAI, Meta, Ramp, and Supreme, we free the world to ship what's next.
Offices: San Francisco, California 94133, US
Next.jsDeveloper VelocityOpen SourceDeveloper ExperienceReactand Web DevelopmentDeveloper PlatformAppsSoftwareWeb Development
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