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Full-time
Posted 20d ago
~40 hrs/week
Remote in United States
Responsibilities
The Senior Product Marketing Manager drives end-to-end product marketing, including positioning, messaging, and go-to-market execution. This role focuses on sales enablement and customer storytelling to drive adoption and pipeline growth.
Requirements
Requires 7+ years of B2B product marketing experience, specifically within healthcare, insurance, or highly regulated industries. Candidates must demonstrate strong storytelling skills and a track record of owning GTM strategy in scaling environments.
Full job description
Senior Product Marketing Manager Reports To: VP of Marketing
Position Overview
The Senior Product Marketing Manager shapes how Drips products are brought to market, positioned, and sold to customers. This role drives product marketing end-to-end including positioning and messaging, sales enablement, customer storytelling and go-to-market execution.
Operating within a small, high-impact team, this individual contributor role balances strategy and cross-functional leadership with hands-on execution. The Senior Product Marketing Manager defines product marketing strategy and standards while directly delivering the programs, materials, and insights that drive adoption, pipeline and expansion. This role serves as a trusted partner to Product, UX, Sales, Marketing, and Customer Success leadership and as a strategic voice in cross-functional planning and decision-making.
What Success Looks Like
Sales teams are confident, prepared, and aligned on product value and differentiation
Product messaging is clear, consistent, and compelling across all channels
Customer stories and proof are actively used in sales and marketing motions
Go-to-market launches are well-coordinated, timely, and effective
Product marketing is seen as a strategic partner across the organization
Core Responsibilities
Go-to-Market Strategy & Execution
Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.
Product Positioning & Messaging
Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
Sales Enablement
Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
Customer Insight & Storytelling
Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.
Market & Performance Intelligence
Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
Cross-Functional Leadership
Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy
Who You Are
Scrappy, creative and resourceful. You find ways to make things happen based on what the business needs, not what has been documented or done before.
Three steps ahead. You anticipate what Sales needs for successful selling, before they ask for it.
Comfortable in a fast-paced startup environment where things move in days, not weeks
AI-first, using technology to accelerate output without sacrificing quality, voice or originality
Bias toward action, you’d rather ship, learn and iterate high-quality output than wait for perfect.
Experience Requirements
7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry.
Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story
Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions
Demonstrated influence on product roadmap, pricing and packaging, or market segmentation
Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone
Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team
A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams
Cover Letter Requirements
Please include a cover letter with your application that meets the following requirements:
Keep your cover letter to 250 words or fewer.
Tell us which Drips Core Value you believe you would embody the most, and explain why. You can learn more about our Core Values on our website.
Drips helps companies engage with their consumers more effectively through AI-powered, conversational outreach.
Industry
Software Development
Company size
51-200 employees
Founded
2014
Headquarters
Akron, Ohio
LinkedIn followers
6,415
Total funding
$565K
Drips helps companies engage with their consumers more effectively. How do we do it? Through an AI-powered, conversational outreach platform that includes human-like two-way texting, scheduled calling and voicemail messages.
Offices: Akron, Ohio 44313, US
Lead Follow-UpLead QualificationTransfersSMS for Businessand Conversational OutreachHealth CareMedical DeviceBusiness IntelligenceMedicalArtificial Intelligence (AI)
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